A Regional Commodity Specialist, or Regional Commodity Supervisor, is the person at the helm of a regional commodity. The operational quality of regional commodities is directly related to the regional commodity specialists. The work of the regional commodity commissioner can be measured by the replenishment rate, the sell-out rate, the gross profit margin, the capital return rate, the inventory rate and other indicators.
There is no ** company commodity operation, regional commodity operation, and even store commodity operation, all of which are nothing more than three words: "purchase", "sales", and "storage". We can all carry out through the three dimensions of purchase, sales and inventory.
Enter: First of all, each regional commodity specialist should clearly and clearly know the total amount of orders in their respective regions, the purchase quantity of each category, and the total amount of orders of each customer. Secondly, it is necessary to be clear about the arrival progress of each category of products. Finally, it is necessary to be clear about the life cycle of each category of products, and formulate a product launch plan and product launch band in combination with the product life cycle. At the same time, when formulating the listing band, in order to better complete the test marketing of the product in the early stage, the regional goods must be very clear to grasp the sales characteristics of each store product in the region, and formulate a scientific and reasonable plan to complete the new product listing plan of the store according to the feedback speed of the new product sales in each store, that is, to lay a good foundation for the next new product through the data and product feedback information of the store products with fast sales and feedback of new products.
Sales: For the company, we are the store that buys the company and sells it to the terminal. For the company's commodity manager, we complete the transfer of the inventory location. However, for regional and terminal stores, sales have just begun.
Pin: The one that lasts the longest from start to finish, whether for a company, a region, or a store. The work done in this time period can be described as: cumbersome, complex, and time-consuming, in the process of selling, we have to complete the dynamic sales monitoring of new products in various categories, the first new products in the store, allocation, price adjustment, inventory processing and so on. For the operation of the order system, how to make the store replenish the goods after the new product arrives at the store, when the store is the first, which is the most important indicator to measure whether the company's goods and regional goods are done well. Today, we will focus on the daily and weekly work of the regional commodity commissioner, focusing on how to do a good job in supplementing orders
Commodity Commissioner's Day Weekly Job Description.
Cycle. Job description.
Analytical purposes. Day.
Analysis of regional daily new product sales trends.
1. Understand the product sales trend of each category.
2. Understand the product sales trend of each new product.
3. According to the sales cycle of the product, if the abnormal goods are found, and continue to follow up and make up the order.
Regional daily new product sales analysis.
1. According to the dynamic sales of new products, mark the products with high data dynamic sales, and continue to follow up.
2. Through the comprehensive use of indicators such as the number of stores, the number of dynamic sales, gross profit margin, sell-out rate, inventory turnover days and other indicators of the products found in the first item, we began to make supplementary orders in batches.
Regional daily new product sales analysis by category.
Understand the trend of product sales data of various categories in the region, and make predictions and calculations of various categories in the region in advance.
Comparative analysis of the daily sales of new products in the store.
Understand the trend of product sales data of various categories in the store, and make estimates and calculations of various categories in the region in advance.
Daily single product sales analysis of the store.
Understand the sales of each category and single product in the store, do a good job in the sales follow-up of single products, and do a good job in the store's replenishment of orders in a timely manner.
Week. Analysis of regional new product weekly sales and dynamic sales.
1. Understand the dynamic sales trend and dynamic sales of new products in various categories.
2. Understand the dynamic sales of single products, continue to follow up on the abnormal goods, and do a good job of supplementing the order.
Analysis of regional customers around the slow sale.
Analyze the unsalable customers of the store, and make up the order in time for the products with good sales in the store.
The above work content always revolves around the sales follow-up and analysis of new products in the single product. First, through the analysis of the overall (regional or single product) sales, the single product is completed in the single product and then to the store, and the single product of the single store is completed.
In the process of new product sales, what seems to be a simple job is persistence. Only by being familiar with the product again and again, and the comprehensive use of a number of analysis indicators, can we summarize the sales law of a single product, and we can do a good job of making up the order in the early stage of product sales. When the customer reports to the company, our replenishment order has arrived at the warehouse or is already on the way.
In the process of making new product replenishment, we also need to consider the life cycle of the product, the arrival cycle, the total amount (the total amount is enough, but a store sells well, a store sells badly, at this time you can consider allocation) and other factors, not just to do **, otherwise it will seriously cause inventory squeeze and waste of resources, which will have a direct impact on the next season or next year's order.
For the "sales" part, we focus on the work of replenishing orders today, and how to sell good goods for regional commodities is also the core work of regional commodities. To do a good job, we have just completed the preparation of the first work to make the store have goods to sell, and how to make the store sell good goods, this is the core of the real core. This content will be elaborated on in the next work.
Finally, the simple understanding of "storage" is the analysis and summary of the remaining inventory. In fact, the essence is the process of analyzing and summarizing the operation of the whole season's commodities and doing product planning for the coming year. The region should summarize and plan the products of the region, and also do the summary and planning of the products of the single store. The summary and planning of the bar area and stores are done at the end of the quarter to prepare for the operation of the products in the coming year.
Whether it is the operation of company goods, regional products, or store goods, the core is: at the right time, in the right place, in the right place, to maximize the profit of the product. This requires us to do a considerable degree of fine management of the operation of regional commodities, the more refined the operation and guidance of the goods in the background, the greater the profit space in the store, and the boss is more and more confident in the operation, and the operation of the enterprise will be longer.