Recently, one of Adidas' brand center stores in Shenzhen closed its doors
Although, in the past year, Adidas has continued to reiterate its importance to the Chinese market and is ready to make a strong comeback, but judging from the current market competition, it is difficult to say when Adidas will return.
Why did you close the store?
Some experts believe that the cost of rent, decoration, distribution, and labor invested by enterprises in stores is too high, but the final performance is not ideal.
Consumer Muzi said
At the beginning of the year, I received a shoe with an original price of 1099 yuan, ** was 969, but the next day I found that the shoe was directly discounted to 659 yuan. Leduo shared: "Adidas's shoes can often squat to 2 folds and 3 folds, 1700 yuan shoes, 679 yuan can be won, this ** is too high." ”
The future is worth looking forward to
Founded in 1949, Didas is a member company of Adidas AG, a German sporting goods manufacturer. Named after its founder, Adolf Adi Dassler, footwear production began in 1920 in Herzogenaurach.
At present, the Chinese market has begun to improve steadily, and the market has many loyal users of Adidas, and Adidas' "development journey" is worth looking forward to.
What do you think?Let's talk in the comment section.