At the end of 2023, as the weather gradually warms up and the festive season approaches, the consumer market will usher in a climax again, and ice and snow sports, travel, and gift consumption have become the keywords in the consumer market.
Since late December, as New Year's Day and other festivals approach, the holiday has become one of the hottest topics on many social platforms. Driven by the festival, gift consumption is heating up rapidly. According to the relevant staff of the special sale e-commerce Vipshop, in the super category day with the theme of gifts held on December 22, the sales of gift boxes increased by 165% month-on-month, and at the same time, many categories ushered in explosive growth, and the sales of ** jewelry tripled year-on-year. The sales volume of beauty and slimming products increased by 218% year-on-year, and the sales of vitamins and other health diets increased by 63% year-on-year. From the perspective of consumer trends, the main body of gift consumption is still young consumers, and deep discounts, well-known brands, and use value have become several key factors for consumers to choose gift products.
Travel has also become a popular choice for people, Ctrip recently released the "2024 New Year's Day New Year's Eve Travel Insights" shows that as of December 15, the New Year's Day holiday, the overall domestic travel orders increased by more than 3 times year-on-year, hotel orders increased by more than 5 times year-on-year, air tickets increased by 205%, and vacation orders such as group customized tours increased by 240%.
As the weather gradually improves, "skiing" and "ice and snow sports" have repeatedly appeared on the hot search, and the enthusiasm for outdoor sports has gradually increased. Among them, the sales volume of ice and snow tourism activities increased nearly 3 times compared with last year, and Changbai Mountain, Beidahu, Yabuli, Chongli, Jiangjun Mountain and other popular destinations for ice and snow tourism hoarding. Vipshop data shows that since December, ski clothing and equipment have grown rapidly, with ski clothing sales increasing by 34% year-on-year, ski gloves sales increasing by 89% year-on-year, ski goggles sales doubling year-on-year, and ski helmets and ski boots sales all experiencing double-digit growth.
According to the analysis of the "Research Report on the Development of China's Ice and Snow Industry (2023)", as consumers gradually regard ice and snow tourism, ice and snow sports and related consumption as the main content of vacations, rather than "trying first" in a short time, China's ice and snow tourism has gradually stepped out of the single mode of "ticket economy", and the continuous and in-depth development of ice and snow sports has driven the symbiotic development of sports equipment, catering and accommodation, transportation and other formats. It is estimated that the scale of China's ice and snow industry will reach 890 billion yuan in 2023 and 1 trillion yuan in 2025, accounting for 1 5 percent of the total output value of China's sports industry.
According to industry insiders, the consumption boom at the end of 2023 is expected to continue to the Spring Festival, and travel and gifts will still be the theme of the recent consumer market.