Meizu and Xiaomi are at war again

Mondo Digital Updated on 2024-01-31

Meizu and Xiaomi are at war again, this time for a tribute poster for Xiaomi cars.

After many days of official warm-up, Xiaomi finally held a technology conference today, officially showing its research and development achievements in the field of smart electric vehicles to the public. And yesterday, a Weibo from Xiaomi Auto that sincerely paid tribute to pioneers such as BYD, Weilai, Xiaopeng, Ideal, and Huawei sparked heated discussions in the industry. Yang Xueliang, senior vice president of Geely Holding Group, and Shen Ziyu, chairman of Meizu, questioned and ridiculed Xiaomi Auto's publicity method in public and private, respectively. However, Shen Ziyu expressed his dissatisfaction with the tribute poster of Xiaomi car in the circle of friends, he questioned that Xiaomi car was using feelings to kidnap consumers, and hinted that the poster of Xiaomi car ** may have been processed by PS. However, for Shen Ziyu's accusation, Xiaomi Auto has not yet made a positive response. In fact, this is not the first time that Xiaomi has been accused of "kidnapping consumers" because of its promotional methods. Previously, when Xiaomi promoted the CIVI series of mobile phones, it had used words such as "full of confidence" to describe the series of mobile phones, which was also accused of "kidnapping consumers".

This Meizu CEO's mockery of Xiaomi Auto also allows us to see the fierce competition in the market. It is hoped that all enterprises can learn from each other's strengths and weaknesses in the competition and jointly promote the development of the industry.

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