On January 9, in the article ""Slow Kung Fu Promotes "Fast Development" published by "People's **", Yunjing Intelligence was reported as a typical case of the new era and new style of the enterprise, telling the entrepreneurial story of the rise of the head brand of China's cleaning robots.
It is understood that Cloud Whale Intelligence was founded in 2016, headquartered in Shenzhen, the company focuses on the independent research and development and production of household cleaning products, has launched five sweeping robots J1, J2, J3, J4, J4 Lite to the market, and two intelligent floor scrubbers S1, S1 Max, products into nearly 2 million user homes around the world. In 2019, the first generation of Cloud Whale's product J1 was launched on Double 11, and its sales exceeded 10 million yuan on the first dayIn 2021, 618 will achieve sales of more than 100 million yuan within 9 minutes of going on saleIn 2023, 618, the sales of single products will exceed 200 million, and the rising market performance of Cloud Whale has attracted much attention.
In just 7 years since its establishment, how can Cloud Whale achieve rapid development?"Innovation, innovation, or innovation!Zhang Junbin, the founder of the company, said.
Sales are bullish, thanks to product innovation. From "washing the mop by yourself" to "automatically loading and unloading the water like a washing machine", to intelligently identifying the degree of dirt on the floor and independently formulating a cleaning plan, every time the function is "new", the company uses a key technology to solve a user pain point.
"Fast development" has "slow effort" behind it. After graduating from Shanghai Jiao Tong University, Zhang Junbin led a technical team to engage in research and development in an office of less than 20 square meters. "At that time, the domestic sweeping robot industry had entered a period of rapid growth, and many brands had already entered the game. However, the low degree of intelligence, insufficient cleaning ability, and the need to wash the mop by hand are still the pain points of users, and this is our opportunity. "After the company was established in 2016, it concentrated on polishing its products, and it was not until the end of 2019 that it launched its first product.
The road to innovation is not smooth. When the product was repeatedly polished and ready to be launched, the team found a detail problem during the test - there was a gap between the two round mops, and the gap could not be dragged when mopping the floor, which affected the user experience. The team innovated ideas and changed the round mop to a triangular mop, and after a delay of 3 months, Yunjing's first sweeping robot was finally launched. In less than two months, sales reached 20 million yuan, and a year later it grew to about 800 million yuan.
In recent years, identifying market demand and concentrating on polishing products has become a consistent development path for enterprises.
The company has built a database of millions of users. "By finding problems from user feedback and solving problems in technological innovation, we have formed a mature product iteration model. Zhang Junbin said that in order to stimulate the creative potential of employees, the company has set up a "Golden Idea Award". When developing the product, the company's technical team understood that users wanted to dispose of waste less frequently and safely. Therefore, the team polished the plan for 3 months and iterated 27 times, and finally not only realized the function of 30 days of garbage removal, but also avoided problems such as excessive dust collection noise and moldy dust bags.
At the same time of rapid development, the company has gradually built a "reservoir" of talents, and the number of employees has expanded from less than 200 at the beginning of its establishment to nearly 1,000 today, and R&D personnel account for 43%. In terms of intelligent cleaning technology, the company has applied for nearly 900 domestic and foreign patents.
Zhang Junbin still clearly remembers the Q&A with investors in the early days of entrepreneurship
If big companies make the same product, how do you respond?”
After many years of entrepreneurship, we have the confidence to say that insisting on innovation and working slowly is where our confidence lies. ”
Although Zhang Junbin, born in the 90s, is a young man on the road to entrepreneurship, when it comes to a series of corporate layouts, he also reveals the courage and courage of "** Lake", so it seems that "Cloud Whale" can stand out as a unicorn enterprise in just a few years, and the "secret" is self-evident.
Last year, he was selected as one of the "Top Ten Outstanding Young Persons in Shenzhen" and became an outstanding youth representative of innovation and entrepreneurship in Shenzhen. "It's both an honor and a responsibility. In the future, I will take this as an incentive to continue to work hard, innovate without distractions, and contribute to the high-quality development of Shenzhen. Zhang Junbin said.
Click to read "Cover Character丨Zhang Junbin: CEO of the Post-90s, from 0 to "Unicorn".
He bloomed his youthful vitality in this fertile soil of southern Guangdong, received a good education in Shenzhen when he was a teenager, and returned to Shenzhen to start a business with the innovative ideas given to him by Shenzhen when he grew up.
In recent years, Shenzhen has continuously increased the cultivation of innovative enterprises, and supported enterprises to set up innovation carriers such as technological innovation centers and industrial innovation centers. Zhang Junbin said that at present, the company is in a stage of rapid development, and needs a large number of software and hardware technical talents and more financial support, and Shenzhen has world-class talents, financial system, first-class chain and other resources, which will bring great help and support to enterprises.
End Editor: Wang Xin.
Reviewer: Xie Wenxuan.
Review: Liu Hao.
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