According to the official website of the China Supervision and Administration Commission, Beijing Plant Doctor Cosmetics Co., Ltd. (hereinafter referred to as "Plant Doctor") has started the IPO counseling work, and plans to make an initial public offering and A-share listing, and the counseling brokerage is CITIC. As an alpine plant skin care brand, Botanical Doctor, as a pioneer of national cosmetics brands, continues to explore the international market and lay out an international territory.
Botanical Doctor Shanghai Hongqiao Airport Store.
In 2019, Dr. Botanical opened its first overseas store in Shinsaibashi Commercial Street, the most prosperous central area of Osaka, Japan, and its products have been loved and recognized by Japanese consumers. In the same year, Dr. Botanical successfully opened a brand store in Sai Yass Street, Mong Kok, Hong Kong, China, further expanding its international territory. At present, Botanical Doctor has opened a total of 11 stores in Japan, two stores in Hong Kong, China, and opened the Singapore market through Amazon.com and Shopee in 2020, and the international influence of the Botanical Doctor brand continues to deepen.
Plant Doctor Mong Kok store, Hong Kong, China.
Botanical Doctor focuses on the technical content and research and development of products, constantly innovates, and insists on conquering discerning overseas consumers with high-quality product symbols. In 2014, Botanical Doctor and Kunming Institute of Botany, Chinese Academy of Sciences jointly established the "Zhongke Kunzhi Plant Doctor R&D Center". In order to better provide brands with high-quality products required for international development, "Zhongke Kunzhi Plant Doctor R&D Center" has laid out four R&D bases in Kunming, Yunnan, Tokyo, Tokyo, Guangdong, Shunde, Guangdong, and Beijing, so as to continuously strengthen the brand's scientific research strength and promote product scientific research and innovation. Among them, the Kampo Skin Care Science Research Center located in Tokyo, Japan, has been established for 9 years, with senior researchers from Shiseido, FANCL and other international cosmetics companies, integrating the innovative scientific research achievements of Japan and China, applying the essence of traditional Chinese Kampo fairy grass, specializing in the study of Chinese skin care products loved by Japanese consumers, and successfully developed the Japanese products made by Botanical Doctor with alpine plants as raw materials, which are sold to the Japanese market and the Hong Kong market.
Botanical Doctor, Kampo Skin Care Science Institute, Tokyo, Japan.
The opening of physical stores strengthens the emotional connection between Botanical Doctor and consumers, and also enhances consumers' sense of identity and belonging, thus establishing a positive interaction between the brand and consumers. In the future, Botanical Doctor will continue to walk on the development path of single-brand stores and contribute to the international development of national cosmetics brands.