On December 16, the opening ceremony of the 11th China (Xianyou) Mahogany Furniture Boutique Expo and the Inaugural Conference of the International Furniture Brand Center (hereinafter referred to as the "Red Expo") in 2023 was held in Xianyou County.
Liu Pingping, Chairman of China Brand Construction Promotion Association, Chairman of the Advisory Group of the International Organization for Standardization Brand Evaluation Technical Committee, and Former Director of the National Standards Committee, Special Researcher of the Counselor's Office, President of the China Labor Society, Chairman of the Furniture Brand Cluster, Yang Zhiming, Deputy Secretary of the Party Group and Vice Minister of the Ministry of Human Resources and Social Security, Lin Xuyang, Deputy Secretary of the Putian Municipal Party Committee and Mayor, Xu Xiangnan, Deputy Secretary of the Party Committee of the China Light Industry Federation and Chairman of the China Furniture Association, Member of the Standing Committee of the Provincial People's Congress, Ruan Jun, leader of the special leading group for the development of the municipal arts and crafts industry and investment promotion, Zhi Yilong, director of the Expert Committee of the Fujian Provincial Brand Construction Promotion Association, Lin Yang, executive deputy director, Li Jiping, deputy director of the Expert Committee of the Fujian Provincial Brand Construction Promotion Association and vice chairman of the ceramic brand cluster, Gong Gaojian, the second-level inspector of the Propaganda Department of the Provincial Party Committee, Wang Zhijie, vice president of the China Arts and Crafts Association, Lin Shaowen, deputy mayor of Putian, Wu Jinsong, president of the Mahogany Branch of the China Forest Products Industry Association, Wu Wenen, secretary of the Xianyou County Party Committee, deputy secretary of the Xianyou County Party Committee, County magistrate Chen Zhiting and others attended.
**Yang Zhiming, special researcher of the Counselor's Office, president of the China Labor Society, chairman of the furniture brand cluster, former deputy secretary of the party group and vice minister of the Ministry of Human Resources and Social Security, delivered a speech.
Xu Xiangnan, Deputy Secretary of the Party Committee of China Light Industry Federation and Chairman of China Furniture Association, delivered a speech.
This year's Red Expo is jointly sponsored by the China Furniture Association and the China Arts and Crafts Association, with the theme of "Cross-border Alliance and Integrated Development", through the cross-border and cross-regional joint exhibitions between fairy works and ceramics, white tea, incense, oil painting and other industries, expand multiple channels, promote cross-industry alliances, promote the realization of "fairy industry +" integrated development, and create an industrial brand IP that lays the foundation of "good mahogany in Xianyou".
Lin Yang, executive deputy director of the Expert Committee of Fujian Brand Construction Promotion Association, made the "International Furniture Brand Evaluation" group standard project release.
At the opening ceremony, Chen Zhiting, deputy secretary of the Xianyou County Party Committee and county magistrate, said in his speech that the Xianyou County Party Committee and the county have always given full support to the Xianyou industry as a characteristic industry and an industry that enriches the people. Xianyou will optimize the environment in an all-round way, provide good services in the whole chain, provide guarantees for all elements, and work together with all merchants to jointly develop the market.
Chen Zhiting, deputy secretary of the Xianyou County Party Committee of the Communist Party of China and county magistrate, delivered a speech.
Xu Xiangnan, chairman of the China Furniture Association, said that Xianyou is China's Xianzuo mahogany furniture industry base, Xianzuo as a leading brand of Chinese classical furniture, its millennium inheritance of production technology and cultural heritage, highlighting the infinite charm and profound connotation of Chinese traditional furniture culture, and promoting the inheritance and development of Chinese traditional furniture.
**Yang Zhiming, special researcher of the Counsellor's Office, chairman of the China Furniture Brand Cluster, and former vice minister of the Ministry of Human Resources and Social Security, said that "Xianzuo" should use digitalization to accelerate transformation and innovation, and make efforts to create green, low-carbon, environmentally friendly, delicate and popular mahogany products from the innovation of mechanism vitality, digital empowerment of technological innovation, application innovation of smart scenes, training and innovation of high-skilled talents, and innovation of management elements.
Fujian Cultural and Creative Award Gold Award of Xianyou Cultural and Creative Design Competition.
Gold, silver and bronze medals in the 6th "Xianyi Cup" Handmade Carpentry Vocational Skills Competition in Fujian Province.
At the opening ceremony, the award ceremony of the 10th (2023) Fujian Cultural and Creative Award Xianyou Cultural and Creative Design Competition was held, and the participating leaders awarded 1 gold award, 2 silver awards, and 3 bronze awards in each of the three categories of "Xianyou City IP Image Design", "Chinese Furniture Single Product Design" and "Fu Culture, Xiangong Kaiwu Cultural and Creative Gifts", as well as 10 Excellence Awards in "Chinese Furniture Single Product Design" and "Fu Culture, Xiangong Kaiwu Cultural and Creative Gifts". At the same time, the gold, silver, bronze and 7 winning awards of the 6th "Xianyi Cup" Handmade Woodworking Vocational Skills Competition in Fujian Province were awarded.
International Furniture Brand Center" project was signed.
Signing ceremony of bank-enterprise cooperation.
A signing ceremony was also held at the scene. In order to build the Xianzuo brand system of "regional brand + enterprise brand + product brand" and make every effort to enhance the creation of Xianzuo brand IP, China National Brand Network signed a cooperation agreement with the people of Xianyou County on the project of "International Furniture Brand Center". At the signing ceremony of bank-enterprise cooperation, Xianyou Branch of Xiamen Bank and Xianyou Branch of Haixia Bank signed contracts with Fujian Classical Craft Furniture Association and Fujian Mahogany Arts and Crafts Association respectively, and the two banks provided intentional on-balance sheet and off-balance sheet credit of not less than 500 million yuan to their member enterprises to support Xianzuo enterprises to become better and stronger.
On the same day, Lin Yang, executive deputy director of the Expert Committee of Fujian Brand Building Promotion Association, made the group standard of "International Furniture Brand Evaluation" released. In addition, the two projects of "National Mahogany Products Digital Registration and Quality Traceability Project" and "Property Rights Exchange Service for the Development of Mahogany Industry" were promoted.
National mahogany products digital registration and quality traceability project".
Equity Exchange Serves the Development of Mahogany Industry".
This year's Red Expo also held a cross-border alliance joint development and promotion of China (Xianyou) rosewood to the world exchange meeting, cross-border integration theme exhibition, etc., with rich content. The exhibition area of more than 200,000, with China Classical Crafts Expo City Hall 2 as the main venue, and set up the Strait Art Sculpture Tourism City, Sanfu Art Museum, China Xianyou Mahogany Sharing Trading Center, Global Craft City, Xianyou International Oil Painting City, China Xiangbo Park 6 sub-venues, more than 3,000 exhibits cross-border joint exhibition, invite industry masters, experts, scholars, national mahogany furniture dealers, raw material business representatives, etc. to participate in the exhibition, at the same time, online and offline live broadcast, hundreds of Internet celebrities in Douyin, Jingdong, Live broadcast and walking on platforms such as Kuaishou.
It is reported that Xianyou enjoys many reputations such as "the world's capital of Chinese classical furniture" and "the capital of Chinese classical craft furniture". There are more than 2,200 cultural enterprises in the county, such as classical craft furniture, "six series and six carvings", antiques, cloth art, Chinese painting, oil painting, etc., including 133 cultural enterprises above designated size, employing nearly 200,000 people, and the output value of the industry in 2022 will be 61 billion yuan, and the output value of enterprises above the designated size will be 359700 million yuan. Xianzuo and Jingzuo, Suzuo, Guangzuo are known as the four major schools of classical furniture, and classical craft furniture accounts for more than 70% of the national high-end market share and about 25% of the national public market share. The annual output value of the oil painting industry is nearly 3 billion yuan, and it is the three largest oil painting production bases in the countryWith an annual output value of nearly 8 billion yuan, it is the largest sandalwood distribution center in the countryThe small handicraft market is the largest and most complete in the country.