You may have heard of Yang Huiyan of Country Garden, Yu Liang of Vanke and Xu Jiayin of Evergrande, but Wu Yajun of Longfor Group may not know you that well.
Hailed as China's potential "richest woman in the real estate industry," she owns 110,000 acres of land and more than $7 billion in bank deposits, but she rarely appears in the public eye.
How did she rise from a junior tailor to a real estate tycoon?
Grown from a simple tailor to a successful entrepreneur.
Wu Yajun was born in Hechuan, Chongqing in 1964, and she came from an ordinary family of workers.
Her father had a job at the supply and marketing cooperative, while her mother was a seamstress and was often busy in the store late into the night.
Wu Yajun has been very mature and intelligent since he was a child, and he has a strong interest in reading and painting.
Her academic performance in school has always been quite good, especially in the liberal arts, and her essays are often selected by teachers as excellent model essays.
She aspires to be Marie Curie and is committed to becoming a brilliant scientist.
During the college entrance examination, Wu Yajun decided to give up liberal arts and chose science and engineering instead, and was successfully admitted to the School of Navigation of Northwestern Polytechnical University, specializing in torpedo power plant.
She expressed her desire to explore a wider world and gain more knowledge.
After completing her studies, she was assigned to work as a technical specialist at the Chongqing Qianwei Instrument Factory, where she worked for four full years.
In that place, she met her ex-husband, Cai Kui, who was a mechanical engineer.
By 1988, with the gradual development of the market economy, people's choices became more abundant, and Wu Yajun chose to work as a reporter and editor at China City Daily.
The newspaper is co-sponsored by the Department of Urban Construction of the Ministry of Construction and the Chongqing Municipal Construction Committee.
Wu Yajun may have excellent eloquence and is good at communicating and expressing himself because of his experience in the world.
More importantly, she has gained a deeper understanding of the real estate industry and has actively built an extensive social network, which has laid a solid foundation for her future development in the real estate sector.
Founded Longfor Real Estate.
In 1993, Wu Yajun and Cai Kui jointly established Chongqing Jiachen Economic Development and began to enter the real estate field.
After two years, they reached a joint venture agreement with China Jianke Industry to jointly establish Chongqing Zhongjian Technology Real Estate, which is also the origin of Longfor Real Estate.
Wu Yajun was appointed as the general manager of the company, in charge of the company's daily operations and management affairs.
She expressed her choice of Dragon Lake as her name, because she has a deep love for the culture and spirit of dragons, and is also attracted by the tranquility and beauty of the lake.
Longfor Properties' first development, called Longfor Garden South Garden, is located in the Nan'an district of Chongqing.
Through the success of this project, Wu Yajun has deeply realized the huge development space of the real estate industry and the strong demand of the market.
She expressed her belief in creating a high-quality and high-specification residential environment so that customers can experience a sense of comfort and dignity.
She also attaches great importance to the overall planning and design of the project, incorporating concepts and design styles with an international perspective to create a highly modern community environment.
About marketing and project management.
Wu Yajun has demonstrated his sensitive insight and excellent execution ability in marketing and project management.
She said that she adheres to the principle of paying attention to every little detail and constantly innovating and improving to meet the various needs and expectations of customers.
She further noted that the goal she pursues is to achieve a "one-time sale", where all properties are sold on the opening day**, which not only saves cost and time, but also enhances the company's reputation and reputation.
Longfor Properties' second project, Longfor Xiyuan, is located in the Shapingba district of Chongqing.
In terms of sales, the project broke the historical record of the entire industry.
One day in 1997, all 800 homes in Longfor West Court were snapped up within two hours of opening, with a total sales of 1600 million yuan.
Thanks to this outstanding performance, Wu Yajun quickly emerged, and Longfor Real Estate became a famous brand in Chongqing and even the entire western region.
Expand your business
Wu Yajun is not satisfied with the achievements in Chongqing, and she is eager to expand Longfor Real Estate's business scope to the whole country and even the world.
She expressed her vision to build a century-old store and develop it into a real estate company with an international vision in order to create a high-quality living environment for more people.
To achieve her vision, she is constantly exploring new opportunities and challenges, reaching out to the market in both Tier 1 and Tier 2 cities, launching projects in a variety of styles and types, spanning residential, commercial, hospitality and office sectors.
In 2009, Longfor Real Estate was successfully listed on the Hong Kong Stock Exchange, which not only marked an important moment in the capital market, but also injected more capital and support into the company's future growth.
Since then, Wu has embarked on a series of large-scale mergers and collaborations, including the development of the Chongqing Dazhulin project with Hong Kong, the acquisition of the Lanshan project in Beijing, and the development of the Chengdu CapitaLand Tianfu project with Singapore's CapitaLand Group.
These actions not only expanded the scale and strength of Longfor Real Estate, but also enhanced the influence and popularity of Longfor Real Estate.
Longfor Real Estate has achieved remarkable success.
Over the years, Longfor Real Estate has emerged as one of the leaders in China's real estate industry.
According to statistics, by the end of 2021, Longfor Real Estate's total business income has reached 406800 million yuan, and the net profit is as high as 85500 million yuan, which makes it one of the best in the entire industry.
Longfor Real Estate continues to manage a huge land bank of 110,000 acres, which has covered more than 30 cities across the country, and has demonstrated its firm determination and courage in multiple waterway business areas such as real estate development, commercial investment, housing leasing, space services and intelligent construction.
As Longfor Real Estate continues to grow, Wu Yajun's private wealth is also rising steadily.
According to the data of the 2022 Hurun Report, Wu Yajun once again won the title of China's self-made richest woman with a fortune of 73.5 billion yuan, and she is also one of the richest women in China.
She has also made several appearances on the Forbes list of the world's richest people.
On the topic of marriage and divorce.
The marriage relationship between Wu Yajun and Cai Kui is undoubtedly a journey to create a career together.
The brilliance of Longfor Real Estate is that they have experienced ups and downs and sunshine in the process from the first time they met each other and fell in love with each other, from the establishment of the company to the successful listing.
They were once revered as the best in China's real estate industry, an affectionate couple and a pair of business partners.
However, the good times did not last long, so disagreements arose.
Rumor has it that Wu Yajun and Cai Kui have different views on the company's growth path and management strategy, and they have also made their own choices in their personal life Xi and value orientation.
The relationship between them gradually collapsed, and finally chose to divorce in 2012.
The divorce was hailed as the most expensive in the history of Chinese real estate, for which Wu Yajun paid 20 billion Hong Kong dollars as a breakup fee, which was equivalent to 10% of the market value of Longfor real estate at the time.
Even so, Wu's divorce did not have a negative impact on the company's continued stability and growth.
She remains the CEO of Longfor Properties and continues to lead the company's strategic planning and day-to-day operations.
She has developed a deep partnership with Cai Kui to defend the company's rights and reputation.
She expressed that although she and Cai Kui are no longer husband and wife, they still remain friends and partners.
Summary section. Wu Yajun's extraordinary entrepreneurial experience reflects the courage and innovative spirit of Chinese entrepreneurs in the face of difficulties.
Her perseverance, determination and unremitting pursuit of high quality have made her a legendary figure known as the "richest woman in real estate" in China.
She has not only brought great economic value to Longfor Real Estate, but also made significant contributions to social and public welfare.
She has expressed her desire for Longfor Property to develop into a company that makes its employees, customers, partners and society as a whole feel happy.
We hope that Wu Yajun will continue to lead Longfor Real Estate to a higher peak of development and set a brilliant example for China's real estate industry."
It has opened a new door for Chinese women entrepreneurs to make more significant contributions to China's social and economic progress.
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