On December 26, 2023, the M9 and Huawei Winter All-Scenario Launch Conference were held in Shenzhen, during which the Huawei Nova 12 series was officially unveiled. Adhering to the design concept of "beauty before everything" of the nova family, the nova 12 series uses the eye-catching blue as the main color to create an eye-catching No. 12 color. In terms of imaging, the nova 12 series debuts three portrait themes on the front, and the nova 12 ultra and nova 12 pro are equipped with second-generation material variable aperture lenses on the rear, positioning themselves as "fashion pioneer all-round portraits" to attract more people's attention. In addition, with the new HarmonyOS Smart Communication and HarmonyOS 4 and other convenient experiences, it is expected to become a new choice for the public at the beginning of the new year.
New color matching and process upgradesThe color of the trumpet is naturally eye-catching
Beauty should be outstanding, beautiful and visible. The nova 12 series combines the individuality and excellence of young people into the design, bringing a stylish and recognizable exterior design, resulting in a new No. 12 color, and the nova 12 ultra is also available in Smoke Grey and Obsidian BlackThe nova 12 Pro is available in Sakura White, Sakura Pink, and Yao Gold Black, so there's something for everyone. In addition to having an eye-catching color scheme, the nova 12 ultra also upgrades the design of the back panel, using the industry's first integrated plain leather embossing design, rearranging and combining the nova star and placing it on the customized second-generation small lychee skin pattern. The arrangement of sparse density, as well as the more ideal fit between the plain leather and the middle frame, bring more three-dimensional and eye-catching embossing, burst out a more stunning and confident charm, and create a fashionable and highly recognizable visual identity.
The Star Ring has always been the classic design language of NOVA, and the HUAWEI NOVA12 series brings a larger and more prominent Super Star Ring this time, and the gold and silver NOVA laser lettering is printed outside the main camera, which is particularly dazzling under the light, making the NOVA 12 series more visually attractive, and also demonstrating the brand confidence of the NOVA series and Huawei's high pursuit of technology aesthetics.
In the face of the mobile phone consumer market's call for curved screen feel and straight screen visual sense, the nova series continues to improve the visual beauty and touch feel of the screen, explores more beautiful and practical screen design, and launches two screens: fluid dynamic color screen and color straight screen. The Nova 12 Ultra and Nova 12 Pro bring a new contour design with a new contour design76-inch screen with 7The 68mm body not only feels comfortable to hold, but also has a smooth visual experience. In addition, the nova 12 ultra is also equipped with the second-generation Kunlun glass, after special processing, the toughness of the glass has been greatly improved, and the drop resistance of the whole machine is 1 times higher than that of nova 11 ultra, the durability is further improved, and the reliability is further enhanced.
Image upgrade to create a more brilliant portrait mobile phone The comprehensive experience is further evolved
In addition to the exterior design, the HUAWEI nova series has always been a phenomenal product that leads mobile phone portrait imaging, and its solid imaging strength and continuous breakthrough and upgrading imaging technology continue to lead the trend of mobile image portrait shooting. The Nova 12 series brings the new XD Portrait Da Vinci portrait engine, with three front portrait themes. The NOVA 12 Ultra and NOVA 12 Pro have a 50 million physical variable aperture lens on the rear, which not only supports physical adjustment, but also supports intelligent recognition and automatic scene switching, so that every gear can be unique. Through the comprehensive upgrade of the front and rear images, nova users can better freeze and show the beautiful moments in life through the images, leaving outstanding wonderful moments.
In terms of experience, the nova 12 series is equipped with the newly upgraded HarmonyOS smart communication, which breaks through the hardware architecture and is equipped with a low-frequency wide-coverage antenna empowered by Huawei technology, which has stronger signal transmission and reception capabilities, and can also provide a good signal experience in typical weak signal scenarios such as elevators and subwaysProvide two simultaneous active communication links, dual SIM and dual communication to bring fast Internet experience;The nova 12 Ultra and nova 12 Pro also support two-way BeiDou satellite messages, which can still send and receive BeiDou satellite messages to the outside world even when there is no ground network signal. Thanks to HarmonyOS 4, the Nova 12 series brings new features such as Magic Cutout, Smart Gallery Search, and a new Super Transfer Station to meet users' convenience needs, as well as 100W Smart Fast Charging Turbo for fast charging to alleviate battery anxiety.
Over the years, the Huawei nova series has been guided by the aesthetic needs of young people, and has continuously innovated in aesthetic design and cutting-edge technology. The Huawei nova12 series not only meets the needs of young people with its eye-catching design and excellent image shooting experience, but also provides a new choice for them to show their outstanding self and record outstanding moments
In terms of **, the price of nova 12 starts at 2999 yuan, the price of nova 12 pro starts at 3999 yuan, and the price of nova 12 ultra starts at 4699 yuan. The HUAWEI Nova 12 and Nova 12 Pro will go on sale at 10:08 on January 5, 2024, and the HUAWEI nova 12 Ultra will go on sale at 10:08 on January 12, 2024.