For three days, the 2023 Maritime Silk Road Maternity, Infant and Child Cultural Festival was launched
On December 1, the 2023 Haisi Maternity, Infant and Child Cultural Festival and Maternity, Infant and Child Head Brand Exhibition was grandly launched at the Quanzhou Strait Sports Center. The event will last for 3 days, attracting more than 150 maternity, infant and child brands from all over the country to participate in the exhibition, and build a one-stop maternity, infant and child event for the public to integrate industry, consumption and communication.
The 2023 Maritime Silk Road Maternity, Infant and Children's Cultural Festival was officially launched.
This event is guided by the Fengze District Bureau of Commerce, Fengze District Commerce and Trade Industry Association, Huaqiao University Tourism College, Quanzhou Convention and Exhibition Federation, Fujian Aitiantian Maternal and Child Products***, Quanzhou Evening News Quan** Operation Center, Quanzhou Radio and Television Station Wireless Quanzhou, Fujian Wedding Etiquette Association, Silicon-based Digital Human Fujian Southeast Asia Operation Center, Haisi (Quanzhou) Baby Industry Alliance, Quanzhou Little Artists co-organized, Micheng Life as the support platform.
Pictured: The outfield sale area of the event.
The event attracted many mothers and fathers to come to one-stop shopping.
With the progress of society and the increasing attention of families to the quality of parenting, the maternal and infant market is facing diversified needs and challenges. In order to better meet these needs, this event united industry leaders, brand forces and service organizations in southern Fujian and even Fujian to jointly create a platform for the display of diversified service achievements. According to Yan Chenggeng, chairman of Fujian Aitiantian Maternal and Child Products, the main content of this exhibition includes the display of various maternal and infant brands, cultural exchanges between pregnant and infant children, and the exhibition and sales of head brands. The event invited maternal and child brands from different fields to participate in the exhibition, and the latest and high-quality products and services will be brought to you during the event. At the same time, the event also provides professional parenting knowledge and healthy lifestyles to expectant mothers and mothers through cultural exchange activities.
According to the relevant person in charge of the Fengze District Bureau of Commerce, Fengze District is known as the title of a famous children's clothing city, and the "Song and Yuan China Haisi Quanzhou International Children's Fashion Week" was just held in May, which promoted the integrated development of culture and children's industry. In 2018, Fengze District held the first Haisi Infant and Children's Expo, which is an important activity to implement the requirements of the first-class, provincial and municipal governments on expanding consumption-related deployment, continue to launch the "Tesco in Fujian" brand, implement the "5610" special "10 major consumer business districts to optimize and upgrade" action plan in Fengze District, cultivate the development of Quanzhou pregnancy, infant and child exhibition industry, further stimulate the consumption of pregnancy, infant and child industry at the end of the year, and promote industry exchanges.
Maternity, Infant and Child Quality Service Initiative Alliance.
In order to allow expectant parents to enjoy high-quality products and excellent services from the beginning of pregnancy, at the launching ceremony, the organizers jointly launched the "Pregnancy, Infant and Child Diversified Services - * Licensed Quality Service Joint Initiative" with 18 maternal and infant chains, milk powder, diapers, confinement centers, children's photography, early education institutions, storage institutions, postpartum shaping, etc., so that the public can buy with confidence and use comfortably.
2023 Haisi Maternity, Infant and Child *** released.
In order to promote the exchange of maternity, infant and child industry, this event jointly released the "2023 Maritime Silk Road Pregnant and Infant Children*** Professor Zhang Hui of the School of Tourism of Huaqiao University introduced that unlike the traditional pregnant mothers before, the post-90s and post-95 newborn mothers pay more attention to themselves, even if they are pregnant and give birth to babies, they are still exquisite, love beauty, like exercise, adhere to skin care, and enjoy life;With the development of the times and the progress of thought, more and more fathers have taken on the responsibility of taking care of the baby. In addition to taking children out and playing games, Bao Dad will also sleep with the baby, read stories to the baby, dress the baby, change diapers, soak milk, breastfeed, etc.;With the post-90s and post-95s gradually becoming parents, more and more parents like to take their children out to travel, aiming to enhance children's knowledge and broaden children's horizons Xi.
Digital Transformation of Maternity, Infant and Child Industry".
With the rise of artificial intelligence and big data, the "digital transformation" of the maternity, infant and child industry is also imminent. This event invited Mr. Dacheng, the global ecological director of silicon-based intelligent digital human, to give a speech on "Digital Transformation of Maternity, Infant and Child Industry and How Digital Human and Automatic Broadcasting Can Empower the Development of Maternity, Infant and Child Industry" for exhibitors. At the exhibition site, the live broadcast area also turned on silicon-based intelligent AI automatic broadcasting, which can achieve 24-hour live broadcast as long as a mobile phone.
It is reported that the pregnancy, infant and child cultural festival is one of the series of activities of the 11th Fortress Shopping Festival, during which it will also launch the first subsidized consumption coupons, the head brand year-end discounts, and hold a series of activities such as fun games, Mengbao climbing and climbing competition, balance car competition, thousands of twisting car races, children's agency talent shows, etc., and the baby must come to the family with 0-6 years old.