In recent years, mobile phone shipments in the Chinese market have continued to decline, which has brought huge challenges to domestic mobile phones. In 2016, mobile phone shipments in the Chinese market reached 4700 million units, accounting for 33% of global mobile phone shipments. As a result, the share of domestic mobile phone brands in the global market has risen rapidly, and they have successfully surpassed Samsung and Apple to become the leader of the global mobile phone market. However, as time goes on, the number of mobile phone shipments in the Chinese market has been decreasing, and its influence on the global mobile phone market has also declined.
Mobile phone shipments in the Chinese market are expected to fall to 2500 million units, while the global market shipped about 1.2 billion mobile phones. It can be seen that the decline in shipments in the Chinese market is 1. more than that in the global market8.5 billion units. This has had a huge impact on domestic mobile phone brands that are too dependent on the domestic market.
Domestic mobile phone brands that rely too much on the domestic market are forced to seek opportunities in overseas markets. Judging from the data, among the mobile phone brands with a high proportion of shipments in the domestic market, Transsion and Xiaomi have a relatively high proportion of sales in overseas markets, and their overseas sales have increased. Specifically, almost all of Transsion's mobile phones are sold outside of China, mainly in markets such as Africa and the Middle East, and are also expanding into the Indian market. More than seventy percent of the sales of Xiaomi mobile phones have also been achieved in overseas markets, which has become one of the important reasons why Xiaomi has become the leader of domestic mobile phones for many years.
These facts once again remind mobile phone companies that it is difficult to survive in a fierce market environment if they rely too much on the domestic market. Domestic mobile phone brands such as Transsion and Xiaomi, which have achieved large sales in the global market, have become the winners of this round of market competition. Exploring new sales opportunities in overseas markets is crucial for the development of domestic mobile phone brands.
Compared with Samsung and Apple, Chinese mobile phone brands face a huge market share gap. Although Chinese mobile phone brands account for three of the top five in the world, these brands account for a relatively high proportion of sales in markets outside the domestic market, and their dependence on the domestic market is gradually decreasing.
Transsion mobile phones account for the highest proportion of overseas sales, replacing domestic mobile phone brands that are more dependent on the domestic market, and the market share gap with Samsung and Apple is also widening. Transsion's main sales markets are Africa and the Middle East, while Xiaomi also relies mainly on sales in overseas markets. From this point, it can be seen how much the decline in mobile phone shipments in the domestic market has affected domestic mobile phone brands.
Domestic mobile phone brands need to recognize the risks of over-reliance on the domestic market, and the key to long-term development is to develop overseas markets. Domestic mobile phone brands such as Transsion and Xiaomi, which have achieved large sales in overseas markets, have become winners in the current market competition by virtue of their competitiveness and market share growth.
However, it is worth noting that the rules of market competition will continue to change, and mobile phone companies need to adjust their strategies in time and seize opportunities to adapt to the changing market demand. Only by continuous innovation and improvement of product quality and technical level can we be invincible in the fierce market competition.
With mobile phone shipments declining in the Chinese market, domestic mobile phone brands are facing market competition with international brands such as Samsung and Apple. In addition, domestic mobile phone brands that rely too much on the domestic market are forced to seek opportunities in overseas markets, and brands that have achieved large sales in overseas markets have become winners in market competition.
For domestic mobile phone brands, opening up overseas markets is the key to achieving long-term development. Only through continuous innovation, improve the quality and technical level of products, in order to gain an advantage in the fierce market competition. For me personally, as a self-editor, it is very important to be aware of market changes and keep my views up to date. When writing related articles, I will pay attention to the development trends of domestic mobile phone brands, as well as their advantages and challenges in the market competition. Through in-depth analysis and research, I will provide readers with comprehensive information and perspectives to help them better understand the current situation and future development direction of domestic mobile phone brands.