"Small Essays" attracted several small essays - Since the "Small Essay" incident began to ferment on December 12, Yu Minhong, founder of New Oriental, Sun Dongxu, CEO of Oriental Selection, and Dong Yuhui, a popular anchor of the topic center, took turns to issue responses, explanations and apologies.
The stock price has fallen by more than 25% in 4 days, and the number of fans of Dongfang Selection has dropped more than 2.16 million fans compared with December 9.
The small composition turmoil had a greater negative impact on Dongfang Selection, but from fans to passers-by, they felt even more sorry for this talented and pivotal star anchor. The outside world believes that Dong Yuhui has been deliberately downplayed because of his "high merit and shock", and the worry of "success and defeat is also Xiao He" made Dongfang Selection choose to cultivate other anchors, and some netizens speculated that Dongfang Selection had internal strife and discord, and persuaded Jingdong and Gaotu to poach Dong Yuhui.
[1] Oriental selection "to Dong Yuhui".
Dong Yuhui's "small composition" incident is still ongoing. On December 15, Dongfang Selection said that the recent outbreak of ** has exposed the conflict between Dongfang Selection's two models: the Internet celebrity model and the product route. "Sticking to the product route is undoubtedly the best choice for Dongfang Selection to respond to doubts."
Last summer, Dong Yuhui, who looks like a terracotta warrior, gave the audience a long-lost freshness with a humorous and literary bilingual explanation, and the "knowledge-based live broadcast" also made Dongfang Selection completely popular and gradually gained a decisive weight in the industry.
In the past year and a half, Dongfang has selected and changed its name, recruited anchors, built a sub-account matrix, and eliminated the education business, and Dong Yuhui's name must be indispensable on the road of expansion. The surging news previously reported that some live broadcast industry insiders said that at present, Dong Yuhui's total amount of goods should account for 50% of the overall quota of Dongfang Selection.
In the early morning of December 16th, Dongfang Selection's official Douyin account updated its profile, announcing that it would be temporarily suspended on the same dayTeacher Yu is leading everyone to review. The broadcast will start on time on December 17th, thank you for your love and tolerance!
Even if he is in the center of the **, Dong Yuhui, who was absent from the live broadcast, is still rapidly gaining fans. On the evening of December 15, Dong Yuhui's fans reached 150110,000, 9749 likes70 thousand.
At around 3 pm on the 15th, Dong Yuhui's number of fans was 145550,000, a five-hour rise of about 460,000 fans.
In addition, the number of fans of the main number of Dongfang Selection is 301270,000, Dong Yuhui's fans have exceeded 15 million, which is equivalent to half of the main number of Dongfang Selection.
[2] Dong Yuhui was selected to enjoy the treatment of senior executives in Dongfang
Previously, according to Nandu News, Dong Yuhui's salary was not disclosed in the financial report, but the financial report disclosed the compensation of the five highest-paid employees other than executives, and the five highest-paid non-executive employees earned 7855 in fiscal year 202340,000 yuan. The income range of the five highest-paid non-executive employees is HK$8.5 million to HK$9 million, HK$10.5 million to HK$11 million, HK$16.5 million to HK$17 million, HK$18.5 million to HK$19 million, and HK$34 million to HK$34.5 million.
It is not known which range Dong Yuhui is, but Sun Dongxu previously revealed, "Some time ago, someone said that Yuhui earns tens of millions of yuan a year according to the screenshots of the financial reports of listed companies circulating on the Internet. Please rest assured that it is only a part of Yuhui's income, and the company has been expressing its high recognition of Yuhui with practical actions. ”
In February this year, Dong Yuhui also responded to the income question in the live broadcast room, he once said: "Regarding the salary, Lao Yu in the group gave the executive-level treatment, I feel very satisfied, the equity was given more than 1 share, the reason for confidentiality cannot be said, I am satisfied with the quantity." ”
[3] Zhongdachang shouted Dong Yuhui
On December 15, "Luo Yonghao's rumor-refuting number" Weibo posted: "If Dong Yuhui himself wants to start a business, I am willing to save a bureau with some friends who do investment and business to support him to start a business smoothly." “
He also said that as far as he knows, the giants of e-commerce are trying to contact. Many people said that they were "willing to pay 500 million yuan for liquidated damages". Luo Yonghao said that many people want him to connect, and he can also contact Dong Yuhui through his old colleagues, but he doesn't want to connect with "poaching people", he just wants to connect people who are looking for Dong Yuhui to start a business.
On the evening of December 15, a screenshot circulated on the Internet showed that Liu Qiangdong's vice president of human resources had gone to Shaanxi to recruit Dong Yuhui with Liu Qiangdong's autograph, and the talks went smoothly, and it was very likely that he would go to JD.com. JD.com has not responded to the incident.
In response to the rumor, Dong Yuhui responded: "It's not true, and I haven't contacted any company at present."
On December 15, Chen Xiangdong, founder and chairman of Gaotu, said at the communication meeting of Gaotu Jiapin that he would not take the initiative to dig Dong Yuhui. "I have worked in New Oriental for more than 14 years and have a lot of affection for New Oriental. He said that Dong Yuhui is a rare person, and it can even be said that he has created a company, but taking the initiative to dig Dong Yuhui at the moment is "not something that people do", unless Dong Yuhui leaves by himself.
Chen Xiangdong said that if he is an absolute head anchor, he must be given enough treatment, and he can just give him whatever he wants.
On December 16th, NetEase Youdao strategic consultant announced that he had officially decided to poach Dong Yuhui, and his Weibo had repeatedly said that he wanted to poach people and put them into action: as a strategic consultant of NetEase Youdao, NetEase Youdao and I officially decided to poach people, and Mr. Dong Yuhui will be the co-CEO of the listed company as long as he comes, and he will be an executive directly.
And said, the material and treatment are enough, but not enough, Dongfang Xiaosun feels that he has given Dong Yuhui tens of millions, what do you want?In fact, it is not just a matter of money, in addition to money, what we can give is real recognition and trust.
For netizens, what did NetEase fall in love with Mr. Dong Yuhui?It said, "In all aspects, talented, able to bring goods, traffic, three views, any company should want to invite Mr. Dong Yuhui, but the sincerity and treatment that everyone can give are different, from a strategic point of view, I will ask Netease Youdao to go directly to the end, give no better treatment, directly to the level of the boss, this is sincerity." ”
Brother Xiaoyang, the head anchor of the live broadcast, also responded to the topic of "digging" Dong Yuhui in the live broadcast room, "Don't say anything about digging, which company doesn't want it, he is a talent among talents, I admire him very much, and many people admire him very much." ”
*: Nine News Synthesis.