The New Year's Festival is the best sales period for food and beverage, daily chemicals, clothing and other industries, and it is also a key moment for brands and merchants to seize the market and improve sales performance. In order to help merchants better grasp this business opportunity, Giant Engine has specially launched a guide to planting grass during the New Year's Festival.
According to different types of business demands and marketing goals, the giant engine accurately positions merchants as "brand-based grass-planting" and "scene-based planting". For different types of goods, it provides a variety of new links and product gameplay to help merchants accurately grasp the Spring Festival atmosphere of the platform, quickly occupy a place to plant grass, and seize business opportunities. Through the Giant Engine's New Year's Festival Grass Planting Guide, merchants can better understand market trends and consumer needs, formulate more accurate marketing strategies, and improve sales performance and brand influence.
Brand planting: brand maximization**
New products help long-term planting, always harvest
For brand grass-planting merchants, the marketing goal is to maximize the best of the best, cover the whole cycle of continuous grass planting, and strengthen the potential energy of global marketing. In order to achieve this goal, the giant engine provides merchants with support for a variety of new product combination links, including Douyin e-commerce boot position, CNY innovative interactive gameplay, and 100+ for a better life. These new product combination links can help merchants achieve long-term grass planting, harvest from time to time, and win the home market of brand business with one click and three times in a row.
01 New link: Douyin e-commerce boot position
During the big promotion, Douyin e-commerce boot position can help brands monopolize the first-value customer group, while driving organic traffic growth, and superimposing different gameplay methods with different interactive links.
topview search linkage:Through search boxes, search presets, etc., we will strengthen and guide users to generate active and diversified search behaviors (search while watching & after watching), and create the first visual path for users after opening Douyin.
Douyin e-commerce live broadcast opening screen:For Douyin e-commerce live broadcast scenarios, efficient drainage of live broadcast rooms to help conversion.
02 New Style: Innovative Interactive Products
Focusing on a variety of New Year's emotions such as blessings, appearances, and celebrations, Huge Engine has launched a variety of innovative interactive products, combining new visual styles and interactive effects with diversified brand expressions to meet users' emotional demands during the Spring Festival and inject new vitality into CNY marketing. These innovative and interactive products will bring a new experience to users, and at the same time, provide more opportunities for brands to interact with users, increasing brand awareness and influence.
Prayer Magic Annual Sign:Users can make a wish in the stream and participate in the lottery to receive random blessings for the Year of the Dragon. Blessings can come in the form of brand-selected red envelope covers, greetings, Douyin e-commerce coupons, physical gifts or cash.
Unveiled and freeze-frame new outfits:Through the Polaroid function, it helps users efficiently refine information and highlight the best side of the product. At the same time, the new carousel focus map function allows users to jump to a designated landing page after clicking.
Celebration Chinese New Year Red Envelopes:During the Chinese New Year, brands can hand out red packets with custom covers, which can be distributed to audiences in the brand's feed and in nature**. The audience can use these red envelopes in the social private domain and ** scenes, so as to achieve the secondary communication of the brand.
03 Hot list: 100+ for a better life
The giant engine also provides brands with 100+ interactive challenge gameplay for a better life, invites platform experts to create high-quality potential hot topics with brands, produces popular content, and provides platform resource support for high-quality content, and spreads the influence of high-quality content of the brand through the main position of the event and traffic support.
04 Platform levelipThe content of the New Year's flavor is full
During the Chinese New Year Festival, the platform will continue to launch Spring Festival-related IPs to help brands with Spring Festival marketing. These IPs include national-level content such as Deyun Society's cross-border comedy, comedy party, Huacai inheritance party, and Chinese New Year's Eve party, as well as themed vertical IP programs such as CNY documentary "Reunion", "Baiwei Spring Festival", and star IP "New Year's Gift". These ritualistic content will help capture the minds of users and help brands tell the story of the Chinese New Year.
Scene-based grass planting: Scene-based grabbing the category highland
The new gameplay goes deep into the scene to plant grass and continue to harvest
Scene-planting grass-planting merchantsWith the marketing goal of seizing the category highland in a scenario-based manner, short-term high-frequency grass planting, through new gameplay such as a huge number of engine star map IP, grass planting through double opening, and search product specialization, it realizes precise planting and continuous harvesting, and explodes the Douyin New Year's goods field with one shot and three sounds.
01 Grass Plus: Massive Star MapipSpecial Projects
On the occasion of the Year of the Dragon, the platform linked up with a large number of star map experts to initiateBusiness Star Dragon CNY Festival Planning, a strong hot spot to create a wind to open the New Year's feast, dominate the screen hot list to fill the Spring Festival flavor.
In addition, a huge star map has also been launchedTalent Skit Creation CampipIt also provides customized short drama content strategy and production guarantee for brands, provides special traffic support to increase the hit rate, and assists in the business growth of the New Year's Festival.
02 Flexible plus: Grass planting is double-opened
During the Chinese New Year Festival, in order to meet the heating needs of different brands, brands can choose two purchasing methods: planting grass contract and bidding, and flexibly control costs on the basis of reaching accurate people.
03 Seed Harvest Plus: Search for new product policies
As an important bridge connecting grass planting and transformation, the role of search products cannot be ignored. Recently, the platform has launched a sales policy in 2024, which includes policies such as long-term order discounts, multi-buy word discounts, small blue word rewards, and first-order discounts for new customers to meet the needs of different levels. In addition, placing an order before December 31 can also enjoy additional rights and interests such as "style first right, nickname rights and placeholders". These policies will help merchants better sell and promote, and increase brand awareness and influence.
04 Xingtu Raw Service E-commerceipMeet the needs of scenario-based grass planting
Xingtu Bio Habitat E-commerce IP occupies the category, deeply cultivates brand content, and covers the diversified needs of consumers for grass planting.
Life service & e-commerce category occupancy, combined with hot scenarios to create online and offline marketing activities:Traffic activities such as East, West, South, North and South, Douyin New Year Eat, Drink and Play Festival, and New Year's Full Score Plan help achieve brand occupancy.
Talent & Star Map Category Occupancy, Combined with Talent to Play New Year Hot Scenes:Through our Chinese New Year's Eve fan, New Year's Flavor Boost Program, Douyin Universe Breaking News Comedy and other popular IPs, we can occupy the interest of potential customers and promote business conversion.
The giant engine also unites nine benchmark brands in the three major industries to jointly build momentum for the New Year's Festival, just search on Douyin to make a year of the dragon together, welcome the New Year's Festival of the giant engine, and prosper together!