Recently, Dongfang Selection is accelerating the layout and operation of Dong Yuhui's independent IP, and plans to conduct the first live broadcast on January 9, 2024. At the same time, in order to better develop its own business, Oriental Selection has approved the education business of the parent company New Oriental **, at a cost of up to 1.5 billion yuan. This series of actions has aroused widespread concern and controversy in society.
Under the influence of Dong Yuhui, the "Walk with Hui" Douyin account has achieved amazing growth, with the number of fans exceeding the 1.3 million mark and increasing the number of followers by more than 1 million in a single day. In order to maximize his personal ability and freedom, Dong Yuhui set up a studio and included the income in Dongfang Selection. This move not only enhances personal influence, but also brings more opportunities for Oriental Selection.
However, in the pursuit of independent IP layout, Dongfang Selection has also made major strategic adjustments. The company decided to divest the education business and sell it to the parent company New Oriental at a cost of 1.5 billion yuan. This move means that Dongfang Selection will focus on self-operated products and live broadcast business operations, and will no longer operate in the field of education. ** business is expected to bring about 16$5.3 billion in proceeds, which will be used for marketing, talent onboarding and retention, research and development, and general development and working capital.
This decision caused a shock in the market, and the share price of Dongfang Selection was ** after the announcement, with a price of 26850 Hong Kong dollars, a decrease of 693%。However, experts believe that this is a strategic adjustment made by Dongfang Selection in order to fully develop the e-commerce business and make its business more centralized and vertical. For the future development of Dongfang Selection and Dong Yuhui, it still needs the test of time.
The acceleration of the independent IP layout and the divestiture of the education business have attracted widespread attention from the society. On the one hand, the "Walking with Hui" Douyin account has achieved great success under the influence of Dong Yuhui, and the number of fans has skyrocketed, which not only shows Dong Yuhui's personal charm, but also brings more business opportunities to Dongfang Selection. On the other hand, the divestiture of the education business has sparked controversy and questions, with some people believing that this is a signal of Dongfang Selection's comprehensive transformation to the e-commerce business, while others are worried about whether such a decision will affect the company's long-term development.
In short, Dongfang Selection is meeting new challenges by accelerating the layout of independent IP and divesting the education business. This series of actions will undoubtedly have an important impact on the company's future development. We are waiting and looking forward to seeing Dongfang Selection achieve more brilliant results in the field of self-operated products and live broadcast business!