The transformation of Shengmei into light medical aesthetics and the establishment of Shuangmei need to be combined with the actual operation of the store, and do not blindly follow the trend.
First of all, it is necessary to evaluate whether the basic members of Shengmei can support the development of light medical aesthetics. If the store's customer pool is not active enough, then it may be difficult to run a light medical aesthetic institution. Secondly, it is necessary to genetically modify the original core employees of Biocosmetology to improve their professionalism to meet the needs of the medical cosmetology business. In addition, it is necessary to build a light medical aesthetic operation system, including marketing, operation, medical and other sectors, to ensure that the division of institutional departments is more refined. In terms of the synergy between the two departments, two sets of people are required to be responsible for the bioaesthetic and medical aesthetic business respectively, and realize the intersection point in the process design to achieve effective customer group conversion. Finally, it is necessary to design a smooth item link scheme, combine the characteristics of biobeauty and medical beauty, and choose medical aesthetic items that are painless and have a good experience for transformation.
The underlying logic of Shuangmei's joint operation is to position the mutual relationship between Shuangmei, open up the dual-driven traffic entrance in marketing, open up the Shuangmei education system for employees, do a good job in the link and assessment mechanism of items, do a good job in scene design and monthly data review, so as to achieve the purpose of our Shuangmei operation to be stable and continuous repurchase and long-term profit.
The transformation of biobeauty into light medical aesthetics requires many considerations and preparations, but as long as scientific planning is carried out in combination with the actual situation, the transformation can be successfully realized and the business closed-loop system with its own characteristics can be created