Hello friends, I'm Kaka.
In the past few days, Dong Yuhui's "small composition" turmoil has intensified.
In a word, Dongfang Selection caused a storm because of who wrote the anchor Dong Yuhui's "small essay", which triggered a game between Dong Yuhui's fans and Dongfang Selection, until the company's fans lost nearly 100,000 and the stock price **".
On December 16, the Oriental Selection Officer announced the removal of Sun Dongxu as CEO, and Yu Minhong concurrently served as himAt the same time, Yu Minhong sent a letter of apology.
At present, Dongfang Selection has made the final decision to choose Dong Yuhui.
In the end, we don't know what it will be, the current choice is that Dongfang Selection chose Dong Yuhui.
Why choose Dong Yuhui?
Netizen Pi commented: Dong Yuhui is irreplaceable and irreproducible.
Indeed, anyone can be the CEO, but Dong Yuhui is not everyone can be the one, it can be said that everyone pays attention to Dongfang Selection because they like Dong Yuhui.
What is worth thinking about is why Dong Yuhui is irreplaceable?
Dong Yuhui's biggest attraction point.
It's not talent, it's character.
When the New Oriental Building was about to fall, Dong Yuhui's appearance, like a clear stream, attracted the pursuit of countless fans and saved New Oriental.
Start with talent and be loyal to character.
At first, everyone was attracted by his talent and golden sentences, and later by his integrity and kind character.
Dong Yuhui can become popular, and talent is indispensable. But there are more talented people, and Dong Yuhui has only one. The most impressive thing about Dong Yuhui may be that sincere and simple temperament.
Dong Yuhui once said:"What is true kindness is not releasing lives, not donating money, not public welfare, but being able to respect others at all times. ”
He respects everyone, everyone who enters the live broadcast room. Everyone who is living a hard life.
Before the Dongfang Selection live broadcast room became popular, there were very few people in the live broadcast room, so they went live all night.
It started at 1 a.m. and went live until 7 a.m., all night.
One day, at three or four o'clock in the morning, there were more than 1,400 people in the live broadcast room, there was no sales, and no one spoke.
Dong Yuhui couldn't help but ask: So many friends who have never met, I'm curious, why don't you sleep at night?
At this time, many comments began to appear in the comment area.
A graduate student said, "Teacher, I graduated, but I couldn't find a job, and I couldn't sleep anxiously."
Someone said: I just finished work, after work, I pulled over and left you a message;
Someone else said: I am a mother, my child just wet the bed, I changed his diaper, sit slowly;
Others said: I am an old man, I have woken up, and I am very lonely to live alone.
After Dong Yuhui saw these messages, he saw the "appearance of all beings" and realized that "all living beings are suffering", and later, he let go of his heart and chatted with everyone, and he was no longer a salesman that night, but a kind late-night bosom friend.
He respects everyone and feels sorry for everyone from the bottom of his heart. Because of this, the popularity of the live broadcast room slowly increased, and it slowly came out of the circle.
On December 16, in the live broadcast of Yu Minhong and Dong Yuhui, I saw Dong Yuhui's sense of proportion, kindness, sincerity, and kindness, which was very infectious.
During the live broadcast, Dong Yuhui said, "If I were purely for higher economic compensation, I might have left Dongfang Selection in June last year." I've got a lot of sky-high offers, but I have to think about the value and meaning of my work.
Dong Yuhui has never been shy about saying that he is from the countryside, and his love for the countryside is sincere. In this live broadcast, Dong Yuhui said frankly that if he can make a difference in the rural areas, agriculture, and farmers, he is willing to pay a lifetime of hard work for it.
In this "small composition incident", we saw Dong Yuhui's modesty, kindness, simplicity and integrity, which is the essential reason why the "mothers-in-law" like Dong Yuhui.
Dong Yuhui's fans are essentially the same frequency of values.
Dong Yuhui didn't become popular overnight, he also experienced a dark night that no one cared about. After he continued to output his values, fans were attracted to his talent and character, and gradually he attracted his "fellow frequency".
However, the same frequency of values is extremely sticky.
In 2022, Dong Yuhui will survive lonely nights and nights in the Dongfang Selection live broadcast room.
At first, no one cared, everyone said that he was "ugly", "crooked melons and cracked dates", questioned "Is there no other teacher in New Oriental", and some people left a message "What do you say these are for?".I only care about the product**".
Fortunately, Dong Yuhui did not give up.
The algorithm of big data is that when you continue to output, big data will help you link to people with the same frequency as you in the vast sea of people.
Dong Yuhui loves reading and attracts people who also love reading and literatureHe is just right, kind, and attracts people of the same frequency who are also kind.
Regarding how others saw him, Dong Yuhui said:"Of the 1.4 billion people, half of them will always dislike you, and there will always be people with similar personalities to you who love you for no reason. It's just that those who are willing to love me for no reason happen to see it. ”
Those who love him for no reason are the same frequency as him.
His fans are not just fans, but people with the same frequency of values, they have some degree of similar values and views on the world, life, and human nature, and they see themselves in Dong Yuhui, or the self they hope for, they are linked to each other, so the stickiness is extremely high.
This also explains why after Dong Yuhui's "small composition" incident fermented, Dongfang Selection quickly lost fans, and the fans of Dong Yuhui's personal account quickly increased their fans, because his fans are all people with the same frequency of values.
Dong Yuhui is essentially a content creator.
Teacher Mohua said:"He is not essentially a streamer with goods, but a content creator, a personal IP with a deep heritage and continuous iterative evolution. ”
Dong Yuhui's exit from the circle is his creative content, he is not essentially a live broadcast with goods, he is a content creator, he is telling stories, making friends with people, and outputting his own values.
From the beginning to the end, he actually put himself on the position of a personal IP with connotation, and the core of personal IP is to gain trust and valuable opinions.
The copywriting of other people's rice sales is: Heilongjiang is the main producing area of high-end rice planted for you, and how is the texture of our Wuchang rice.
Dong Yuhui's selling rice is:I haven't taken you to see the snow of Changbai Mountain, I haven't taken you to feel the breeze blowing in October, I haven't waited for you to see the ears of grain bent down like wise men, I haven't taken you to witness all this, but my dear, I want you to taste this rice.
When the public goes to buy something in the live broadcast room with goods, the focus is on the product and the product, and whether the product's strength is preferential is the direct selling point of the purchase, such as Li Jiaqi's live broadcast room, which attracted public fans at the beginning, also because he was able to get a lower discount than his peers.
In Dong Yuhui's live broadcast room, because fans like him and trust him, they naturally place orders when they listen to it, and they don't even care about the content and ** of the product.
This is the charm of a content creator, a personal IP with a profound heritage and continuous iterative evolution.
Write at the end. Dong Yuhui's incident gives us a little inspiration for the creators of reading and writing:
1.Be honest and kind;
2.Continuously output the content of ** value;
3.Keep the original intention and find the same frequency.
I hope that every creator who reads and writes can continue to input ** value content, convey inner values, and finally find those who are at the same frequency as themselves in the vast sea of people.
I hope to meet "you" at the same frequency.