For people in the workplace, how to build their own irreplaceability is a profound and long-term proposition.
And Dong Yuhui, the protagonist of today's discussion, has such irreplaceability.
Irreplaceability, for the parties to have a sense of security, a sense of achievement, the right to speak, and the right to bargain in the workplace, means the best value.
And the benefits of these, to put it bluntly, are that you don't have to grovel to a greater extent, don't have to look at other people's faces, don't need to be PUA in the workplace, can act in your own style with more dignity, and the state of work is ideal for yourself, and you can get a relatively high income reward.
If one of these items is not achieved, irreplaceable people feel wronged, unfair, and do not have enough income and returns, they can make their own adjustments and choices to obtain such a workplace environment and income reward.
Here are three aspects of Dong Yuhui's choice:
1. Including but not limited to changing colleagues around you, such as the original company to make personnel adjustments, and replace the people who don't deal with the protagonist, just to keep him in good shape and continue to create value.
The positive case is Li Jiaqi's company, in order to stabilize Li Jiaqi, all the "unsuitable" people have been adjusted, and the working environment of the company's stars has been fully guaranteed, and then the distribution of benefits is relatively reasonable, the working environment is right, the income is right, the mood is beautiful, the performance and benefits will be endless, and the win-win situation of the company and individuals will be realized.
It's hard to say here, it's hard to find a sales crown, ordinary CEOs are really a big deal, the performance brought by the sales crown is real, the role and credit of the CEO should be reflected in the overall situation, not in self-surrender, not in how to do sales, how to follow the sales crown and sales ability.
Therefore, a truly transparent leader who has a big picture will think clearly about the following questions:
1. Is the presence of such a character in the company beneficial or disadvantageous?
This problem seems very stupid, but the management didn't think it through at all, and did a lot of actions to push the protagonist to the company, it seems that Xiao Sun, as the CEO, does the work of "going to Dong Yuhui" is not to put eggs in a basket, to achieve risk control, try to bloom as much as possible, and don't put the company's interests completely ** and pin on Dong Yuhui.
In fact, he didn't figure it out that so many companies that sell goods live on the Internet, can produce a Dong Yuhui is already burning high incense, the dragon and phoenix among the people, and keeping the existing God of Wealth is the most practical and rational way, trying to make Dong Yuhui feel that work in New Oriental is beautiful, and continuing to bring wealth to the company is already the most awesome credit of the CEO.
Because he overestimated his ability to remove Dong Yuhui's irreplaceability, and felt that he could replicate Dong Yuhui's success, this was a disguised underestimation of Dong Yuhui's irreplaceability.
This brings us to the second question.
2. If there is no Dong Yuhui, how can we continue to be brilliant?
Xiao Sun, as the CEO, didn't think about this problem clearly, but he just superficially beat the love of many viewers for Dong Yuhui to death and became a fan circle culture, the damage caused by this derogatory term is huge, the audience chose to vote with their feet, and turned their heads to support the competition live broadcast room of Dongfang Selection.
Except for Dong Yuhui's other anchors, they have not established such a loyal fan group, and they cannot maintain the status of the top live broadcast room in Douyin.
The CEO doesn't understand that Dong Yuhui's contribution alone is even more than N times that of other anchors in the company combined, and it is simply unrealistic to kick Dong Yuhui away and then retain these fans and customers.
And if this kind of top-level anchor can be cultivated on the assembly line, it will also be Dongfang's turn to choose Dong Yuhui as a rising star
Other companies have long built a matrix of top anchors, and the scarcity of Dong Yuhui will not be reflected in the case of a large number of talents, and it is precisely because the top anchors are almost impossible to replicate that it is decided that the company's management must recognize the reality, and the people who can not be found must love him, rather than thinking about how to handle him.
The decent approach to this matter is that Yu Minhong took the initiative to build in the direction of Dong Yuhui, instead of waiting for Dong Yuhui to open his mouth to ask for it, once some things are said, there will be less enthusiasm and tacit understanding of the grace of knowledge, and Dong Yuhui must not be allowed to take the initiative to coerce in order to achieve the ideal state, which is the highest state of leadership.
2. Of course, Dong Yuhui can change companies and platforms, and go to companies that are willing to fully cooperate with their irreplaceable values and build a team and working environment around themselves.
For example, giant companies such as JD.com are also rumored to intercept Hu Dong Yuhui, which can be described as a strong combination, and JD.com does lack a leading anchor who can represent itself as a platform.
Third, if you are more confident and bold, you can create such a working atmosphere by yourself, how to be comfortable, that is, to start such a company, with yourself as the absolute core, and the right to speak, decision-making, income, etc. are all in the first place.
This is the belonging of all powerful people, in fact, those anchors who have not left the company to start their own business for the time being, to a certain extent, have also achieved most of what they want to start their own business: comfortable working environment, reasonable pressure, good income, do not have to do the management work they are not good at, and concentrate on the field they are good at, that is, their comfort zone.
Dong Yuhui will start his own business, and he will also focus on the areas he is good at, and behind-the-scenes management work needs to have corresponding partners and management to cooperate.
And with his reputation and appeal, as long as he has such an idea, a good partner will definitely take the initiative to find him.
Dong Yuhui's irreplaceability is the core ability in commercial companies, that is, the ability to sell to customers, which is also the most scarce and pursued ability in all company positions in China's environment.
A commercial company can use people with the average market level to carry out work in logistics positions, technical positions, etc., which will not have a substantial impact, but if irreplaceable people can be used in positions that interact with customers and generate sales performance, then such a company will definitely emerge and lead many companies in the same industry.
Judging from Dong Yuhui's previous refusal of a company's 200 million poaching, he not only knows his own value, but also has more feelings for the old owner of New Oriental than the interest factor, not just looking at the money, but considering it comprehensively.
So now in fact, Dongfang Selection has no choice, Dong Yuhui has a lot of choices, if Yu Minhong can't resolutely make corresponding adjustments and deal with the contradictions that have been made public, then the next Dongfang Selection will really be very hanging.
We'll see!
Creative Inspiration Center