Special coffee made from Yunnan coffee beans, special latte art and hand-poured coffee competitions, and a cup of coffee meets the ...... of multi-city lifeAfter nearly a month of series of activities and fierce competitions, on December 28, the award ceremony of the first Yangtze River Delta C9 Alliance Coffee Competition in 2023 was held in Shanghai Cultural Square. Xu Zhi, member of the Standing Committee of the District Party Committee and deputy head of the district, and Huang Jianfu, second-level inspector of the Propaganda Department of the Municipal Party Committee, attended the event. Representatives from Pu'er City, Yunnan Province, representatives of C9 Alliance cities in the Yangtze River Delta and representatives from all walks of life in the coffee industry attended the award ceremony.
The scope of this coffee competition covers the entire Yangtze River Delta C9 Alliance region. Since its launch on November 18, a series of exciting activities have been carried out through online and offline linkage. Online, coffee stores, coffee industry people, and ordinary coffee lovers of the Yangtze River Delta C9 Alliance learned about coffee culture through the H5 mini program of the competition, posted coffee stories, and met friends with "coffee". In terms of offline, the coffee competition started from Shanghai and was held in the C9 Alliance City, and the organizers also provided three Yunnan Pu'er coffee beans to make limited edition Yunnan special coffee for the participating stores.
Yesterday, after more than a month of touring exchange competitions, the contestants from the Yangtze River Delta C9 Alliance finally met in Shanghai to participate in the finals of hand-poured coffee and coffee latte art. Although the winter is strong, the "fragrant" atmosphere of the coffee competition makes the atmosphere on the field hot. The contestants have come up with their own "unique skills" and launched a fragrant battle for the top. It is worth mentioning that the designated beans for the competition are also from Yunnan Pu'er, which is supported by the counterpart in Huangpu District, and is a high-standard coffee bean of this year's Yunnan award-winning competition, helping Pu'er special agricultural products to go out of the mountain.
At the ceremony, Lao Fengxiang specially designed and created two golden bean trophies for the 2023 first Yangtze River Delta C9 Alliance Coffee Competition, which made the "gold content" of this award soar. After the award ceremony, several gold medalists demonstrated textbook-level coffee hand-brewing and brewing techniques on the spot.
Coffee is not only a life, but also a cultural phenomenon worth exploring. On the same day, the research team from the Shanghai Academy of Social Sciences released the "Report on the Development of Coffee Consumption Market in the C9 Central City of the Yangtze River Delta" and "Coffee and Huangpu: Exploring the Story Behind a Cup of Coffee".
Based on Shanghai, the two books have done in-depth research on coffee culture in the face of the C9 central urban area, and have comprehensively and specifically sorted out the history of coffee culture and summarized the current situation from the perspective of the coffee market overview, coffee consumption insights and the future development trend of coffee in the central urban area. At the scene, the Shanghai Academy of Social Sciences donated the first batch of *** to the C9 Alliance Office and representatives of brand coffee and specialty coffee shops as a reward and encouragement.
The Yangtze River Delta C9 Central Urban Coffee Consumption Market Development Report pointed out that the Yangtze River Delta C9 central urban area only has a freshly made coffee market size of 375.2 billion yuan (data as of the end of 2022), and the scale of the ready-made coffee market is more than 600 million yuan. From the perspective of the total number, distribution and growth of coffee stores, as of the end of November 2023, the total number of coffee stores in the central urban area of C9 in the Yangtze River Delta will reach 3,990, accounting for 16 of the total number of coffee stores in the cities to which each district of C9 belongs10%。Among them, Shanghai Huangpu coffee stores are the most densely distributed, with 24 coffee stores per square kilometer81.
As the organizer of the first Yangtze River Delta C9 Coffee Competition, Huangpu has gathered many specialty coffee shops, and "turning the corner is my coffee life" has become a way of life. "Coffee and Huangpu: Exploring the Story Behind a Cup of Coffee"** points out that the fusion of coffee and Huangpu is not only limited to different styles of cafes, but also runs through the daily life of Huangpu people. As of November 2023, the total number of coffee shops in Huangpu District has reached 509, accounting for 597%；The current size of coffee consumers exceeds 400,000, accounting for 78% of the permanent population87%。
A cup of coffee, multi-city living. With a cup of coffee, deepen the communication between the urban areas of the Yangtze River Delta, and present the different urban "fireworks" of the Yangtze River Delta. The organizers said that in the future, they hope to deepen the interaction and exchanges between the regions of the Yangtze River Delta C9 Alliance through the normalized competition exchanges in the future, further break down administrative barriers, give full play to comparative advantages, strengthen coordinated development, and let the elements flow smoothly in a wider range and gather a stronger development synergy.
This activity is guided by the Propaganda Department of the Huangpu District Committee of the Communist Party of China;Co-sponsored by the Huangpu District Development and Reform Commission, the Huangpu District Human Resources and Social Security Bureau, the Party Working Committee and Office of Ruijin 2nd Road Sub-district and the Huangpu District Financial CenterCo-organized by Huangpu District ** Cooperation and Exchange Office and Huangpu District Cultural Tourism Group;Hosted by Golden Coffee Alliance;The high-quality development alliance of the central urban area of major cities in the Yangtze River Delta (referred to as the C9 Alliance), the Yangtze River Delta Coffee Industry Association, the Huangpu District Performing Arts and Culture Development Service Center, the Coffee Professional Committee of the Shanghai Food Association, the Shanghai Huangpu District Yeda Vocational Skills Training Center, the Pu'er Tea and Coffee Industry Development Center, and the Ningbo Jibox Industrial Park are fully supported.
Author: Shanghai Huangpu.
Editor: Zhou Chen Responsible Editor: Su Zhan.
*: Shanghai Huangpu.