Invite Mercedes to join in!Huawei hot face sticks a cold ass?

Mondo Health Updated on 2024-01-29

I was going to light the moon with my heart, but I had no choice but to shine on the ditch. Presumably, at this moment, this poem is Huawei's inner portrayal. This is more elegant, and if you put it in layman's terms, it is a hot face on a cold ass.

Recently, according to Reuters, Huawei sent investment invitations to Mercedes-Benz and Audi, asking whether the two German automakers are willing to take a stake in their newly established smart car company.

Huawei is proposing Mercedes-Benz to buy a 3 to 5 percent stake in its new smart car company, and will negotiate a specific valuation, according to a person familiar with the matter.

According to two sources, Audi and Huawei are considering working together to develop autonomous driving technology for Audi, with plans to apply these technologies to cars for the Chinese market in 2025.

Mercedes' response was lukewarm, it wanted to maintain control of the software to maintain its premium brand positioning, and did not want to outsource the software business to the best vendors.

Although Huawei thinks that its smart technology is far ahead, Mercedes-Benz is not impressed.

Huawei has been looking for a business model suitable for the development of smart vehicles, from the component model to the HI model, to the intelligent selection model, and then to the current platform joint venture model.

In fact, car companies are not willing to hand over their "soul" to Huawei. Nowadays, if any car company chooses Huawei's smart car or even the HI model, there is a risk of being labeled as a "weak car company" by the market.

Mr. Yu said in November that Huawei had invited Celis, Chery, JAC and BAIC to invest in its new smart car company, and hoped FAW would join as well.

At the same time, Yu Chengdong once again emphasized the principles of Huawei's automotive business: "We help car companies build good cars and help car manufacturers sell good cars, which is our unswerving direction." ”

Commenting on the new company, Yu Chengdong said, "We have always believed that China needs to build an open platform for electrification and intelligence with the participation of the automotive industry, an open platform with a 'locomotive'. ”

According to foreign media estimates, the valuation of the sector will be between $28 billion and $35 billion. In terms of domestic news, the company's valuation is about 2500-300 billion yuan.

Yu Chengdong once said in a previous public speech that there is only a window of opportunity for two or three years for intelligent networked vehicles, and if it is not seized, this market will have nothing to do with Huawei in the future.

Now that this new platform is here, car companies are jointly investing in shares, which is the development space that Huawei has chosen for itself, and it is also to dispel the fear of "losing the soul" that car companies are afraid of.

A few more words

Huawei's newly established company is currently cooperating with independent car companies, and there are no joint venture car companies and luxury brands involved.

Huawei's new company's heart is well known, which is to attract as many car companies as possible. It is foreseeable that Huawei wants a circle of friends for cars that is far more than that.

As more and more car companies cooperate with Huawei in the smart car business, it is still unknown whether it will cause serious internal competition and even lead to a "battle for succession".

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