SAIC Motor is about to usher in a major personnel adjustment.
On the evening of December 12, SAIC announced the list of three executives who were promoted to vice president of the group, namely Jia Jianxu, Wu Bing and Jiang Jun. At present, the above-mentioned proposed appointments have been made public.
Jia Jianxu was born in 1978 and is 45 years old this year. Whether it is compared with the person who has achieved the position of general manager in the domestic automotive industry, or within SAIC, Jia Jianxu can be said to be relatively young at the senior management level.
On February 14, 2023, Jia Jianxu, then the general manager of Yanfeng, was personally appointed by Chen Hong, chairman of SAIC, as the general manager of SAIC Volkswagen. Obviously, Chen Hong has high hopes for Jia Jianxu.
According to SAIC's past practice, the head of SAIC's subsidiaries will be concurrently served by the vice president of SAIC. From this point of view, Jia Jianxu's promotion is not accidental, but it is a little late.
As soon as Jia Jianxu took office for a month, he burned the first fire - a nine-character formula for SAIC Volkswagen: fuel promotion car, stable tram car, and Audi.
Jia Jianxu's first prescription for SAIC Volkswagen was "price reduction".
Since July SAIC Volkswagen ID3 After the launch of the limited-time discount, 12The starting price of 590,000 yuan has allowed it to snatch many customers from Ora Good Cat and BYD Dolphin.
But the price is also huge, Jia Jianxu said frankly, id3 is still in a loss-making state, and the loss per car before the price reduction is 270,000 yuan, and the loss of each car after the price reduction is more than 40,000 yuan.
According to the financial report released by SAIC Group, SAIC Volkswagen's net profit in the first half of the year was 5300 million yuan, down 81 percent year-on-year0%。
In the first half of the year, SAIC Volkswagen's performance was "indescribable".The second half of the year is likely to be worse than the first half of the year, which is what SAIC Volkswagen's top management is most worried about.
The Volkswagen ID. is priced at more than 120,000 yuan3. The more you sell, the more you lose, and the annual sales volume declines, so it is very difficult to maintain a positive profit this year, and the net profit is estimated to be zero or turn into a loss.
As the heads of Zhiji and Feifan Automobile, Jiang Jun and Wu Bing carry the greatest expectations for the electrification transformation of SAIC's own brands.
Jointly built by SAIC, Zhangjiang Hi-Tech and Alibaba Group, Zhiji is SAIC's "No. 1 Project" and undertakes the important mission of SAIC's electrification and intelligent transformation.
Zhiji adopts a dual CEO system, namely Jiang Jun and Liu Tao. Compared with Liu Tao, who often shows his face in front of the public and is a "clown" of technical talents, Jiang Jun's performance is quite low-key, but it does not affect his dominance internally.
Jiang Jun was born in March 1970, joined Shanghai Automobile Gear Factory in 1992, transferred to Shanghai General Motors in June 1997, and joined the independent brand team in July 2005.
Previously, the general manager of SAIC Motor's implementation of its own brand strategy was Wang Xiaoqiu. Now Jiang Jun is the CEO of Zhiji, and the chairman of Zhiji is Wang Xiaoqiu.
SAIC does have high hopes for Zhiji, with the goal of building it into a "Chinese Tesla". But from the current point of view, this "Chinese Tesla" is not successful, and it feels like a "tra crotch".
On the last day of May this year, SAIC Motor held a signing ceremony for the "Three-Year Action Plan Military Order" at the company's employee congress.
Jiang Jun, CEO of Zhiji Automobile, and Wu Bing, General Manager of SAIC Motor Passenger Vehicle Company and CEO of Feifan Automobile, signed a military order on the spot, promising that by 2025, SAIC Motor's annual sales of new energy vehicles will reach 3.5 million units.
To achieve this goal, new energy vehicles must achieve a growth rate of 226%, which is not an easy task for SAIC.
According to SAIC's November production and sales report, SAIC's sales in November exceeded the 500,000 mark for the first time this year, with a total of 5150,000 units, a year-on-year increase of 454%。
Based on the performance of the first 11 months, SAIC Motor sold 43840,000 units, down 8% year-on-year0%, this year can not complete the goal of 6 million, even 5 million is difficult to achieve.
In addition to the pressure on sales, SAIC is also facing a lot of pressure in terms of financial reports. Its latest financial report shows that the net profit of SAIC Group in the third quarter decreased by 982%。
A few more words
Previously, SAIC had five vice presidents. After Jia Jianxu, Wu Bing and Jiang Jun take office, there will be as many as 8 vice presidents. Whether the new team can bring new development vitality to SAIC will wait and see.
It is worth noting that Chen Hong, who was born in March 1961, is already serving at an overage level, and it is unlikely that he will continue to serve after his term expires in June 2024.
There is an old Chinese saying that if you are old and do not die, you are a thief. Chen Hong's departure is inevitableBut what is clear is that Chen Hong will not be able to reverse SAIC's predicament during his tenure, and these are bound to be left to the next successor.
8 vice presidents, who will be Chen Hong's ** person?