With the cultural relics unearthed from the Mawangdui Han Tomb in Changsha as the core data**, digital means are used to realize the online and offline integrated panoramic presentation from "cultural digital asset construction", "cultural IP application creation", "cultural digital content dissemination" to "cultural digital products", so that people can fully experience the life of the Western Han Dynasty more than 2,000 years ago.
On January 8, the Hunan Museum Brand and Mawangdui Digital Resource Library Authorization Signing Meeting and the "Digital Han Life" IP Brand Launching Ceremony were held in Malanshan ** Cultural and Creative Industrial Park, Changsha. At the event, the Hunan Museum and Malanshan Cultural Innovation Center announced that they would jointly launch a new IP "Digital Han Life" to explore a new path for the construction of digital museums and the empowerment of the cultural industry with digital assets.
"Digital Han Life":
Experience the life of the Western Han Dynasty in an all-round way online and offline
Wear Hanfu, enjoy Han music, eat Han banquets, buy Han gifts, use Han medicine, see the basic display of Mawangdui Han Tomb in Changsha and related theme exhibitions, and carry out interesting activitiesVisit the highly interactive digital exhibition hall online and learn about various knowledge of the Han Dynasty through different scenes. At the event, Li Wuwang, chairman of the Malanshan Cultural Digital Innovation Center, introduced the "digital Han life" picture of all-round experience of Han Dynasty culture.
From 1972 to 1974, archaeologists excavated the Mawangdui Han Tomb in Changsha. The Mawangdui Han Tomb is the tomb of the prime minister of Changsha in the Western Han Dynasty and the family of three of Hou Licang, with more than 3,000 precious cultural relics unearthed, and is one of the most significant archaeological discoveries in the world in the 20th century. As a window for people to understand the social landscape more than 2,000 years ago, it is known as the benchmark of historical civilization in the early Han Dynasty. This year, the Hunan Museum will hold a series of activities to commemorate the 50th anniversary of the discovery and excavation of the Mawangdui Han Tomb, and the "Digital Han Life" project is an important part of it.
According to reports, the project is based on the principle of "architecture systematization, data assetization, experience scenario, and ecological openness", and will allow the audience to immerse themselves in the culture of the Western Han Dynasty through digital technology and design creativity in a more interactive and interesting way, and strive to create a national digital museum benchmark, a nationally representative and advanced cultural digital case.
Every dimension of the Digital Han Life project is closely integrated with modern life. Li Wuwang saidIt is hoped that the space on the 4th floor of the Hunan Museum will be turned into a curatorial offline space, aggregating cultural consumption formats such as themed exhibitions, gift shops, and local food, and establishing a gathering place for Han cultural consumption in Changsha. Currently, the space has been designed.
For the first time, "dual authorization" is free of charge
Xiangbo and the public jointly build and share digital resources.
The crowd gathered firewood and the flame was high. It is worth mentioning that in order to promote the cultural heritage of the Mawangdui Han Tomb to rejuvenate itself, the Hunan Museum has launched two major measures to build and share digital resources with the publicFor the first time, the "double authorization" is open to universities and enterprises in the province free of chargeJoined hands with Malanshan Cultural Innovation Center to sign contracts with more than 30 domestic art teams to create the IP of "Digital Han Life".
At the event site, the Hunan Museum opened the "Hunan Museum Brand" and "Mawangdui Digital Resource Library" to the relevant secondary colleges of the two colleges and universities of Hunan University College of Design and Art, Hunan Normal University, as well as 12 leading enterprises in various industries in our province, such as Agricultural Rice Industry, Zoomlion, Malanshan Digital Technology, New Oriental, Chayan Yuese, and Caohua Interactive.
At the same time, the Hunan Museum and Malanshan Cultural Innovation Center signed on-site contracts with more than 30 domestic folk art, trend, and artistic creative teams. These teams come from all over the country, including artists Yin Jiulong, Flammable, Trendy IP Super Plants, Matsuyama Yoshiyuan, digital art team Off the Charts, Wu Yao's team, and the new Chinese cultural and creative team Yilintang. Based on the cultural heritage of the Mawangdui Han Tomb, they will focus on the lifestyle of the Western Han Dynasty, select the sections that can resonate with contemporary people from the seven dimensions of clothing, food, housing, transportation, and play, and realize the panoramic presentation of "digital Han life" through "database + second creation + application communication and display".
Museums should have the awareness and initiative of data sharing and co-construction with external members, actively invite the public to participate, and jointly create digital products, which is conducive to the realization of cultural dissemination and value co-endowment. At the event, Liu Shuguang, chairman of the Chinese Museums Association, praised these two initiatives.
At present, China's economic form is entering a new stage of data element development, Hunan focuses on the Mawangdui Han Tomb in Changsha, and drives the construction of digital museums with the small incision of 'digital Han life', which is a major innovative measure to drive the gathering of digital industries. Zhang Xianghong, a professor at the International Research Center for Information Management Theory and Technology of Beijing Jiaotong University, suggested that efforts can be made through three aspects: "heavy application, industry education, and strong foundation", that is, to build "the world's most dazzling digital museum", to create a "Malanshan digital cultural industry gathering area", to consolidate the three foundations of resources, facilities and security, and to explore a new path for digital museums to empower the cultural industry.
* Hunan**Quan** reporters Long Wenyang, Chen Xin, correspondents: Lai Cheng, Li Ye, Xu Zhenzhen.
Editor: Peng Yuchun, first trial, Jia Kaiqing, Huang Huiying, second trial, Yuan Jintao, third trial, Su Tiantian, Kaifu District Rong ** Center, submission mailbox丨2477824875@qqcomClick Share to tell more people
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