Xuanbo Craft Brewing locks in NASDAQ!Text |Selling Wine Wolf Team |Southerly.
Xuanbo Craft Brewing was established in March 2018 and received 6 million angel round financing from Blue Ocean Zhongli Capital in October 2020In July 2021, it received nearly 50 million yuan in the Pre-A round, led by Meihua Venture Capital, and invested by Pangu Chuangfu, Yuze Capital, PS-CC Venture Capital and Kaiying Capital
In November 2021, Xuanbo Craft Brewing received tens of millions of yuan in Series A financing, and this is the third round ......of financing, led by Wild Grass and followed by Star Candle Capital
The first three rounds of financing totaled more than 100 million yuan!A few days ago, Xuanbo Craft Brewing once again won the favor of capital and received nearly 100 million yuan in Series B financing, led by the fourth round of investment led by Heping County Industry ** in Heyuan, Guangdong.
It is worth mentioning that after the completion of the fourth round of equity financing, namelyAfter round B, Xuanbo Craft Brewing decided to move nextpcsThe target is on the NASDAQ.
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Confident XuanboCraft Beering!
"The company's original plan wasIn 2026,But stillIt was decided to launch the IPO ahead of schedule. According to founder Ye Jinbo, this round of financing funds is mainly used for supportIn 2024, the company will launch the IPO of the U.S. stock market, and the company has now started the listing counseling work.
Ye Jinbo said, "We find that the development potential of replacing industrial beer with affordable craft beer is far greater than imagined, and the strength of equity financing will not support the company to quickly seize this structural opportunity." Therefore, the company decided to completely open the financing path through listing, so that the company's rapid development can be strongly supported, and the company will enter a period of rapid growth. ”
The main difference between craft beer and industrial beer is in the raw materials and fermentation process!The word "craft beer" stands for better taste, more expensive cost, and shorter shelf life. From the combing data, it can be seen that the confidence of Xuanbo Beer, on the one hand, comes from the market increment of craft beer under the consumption upgrade, and on the other hand, it is due to the "lower" **.
In terms of the market, craft beer has been favored by more young people in core cities in China, and the strong demand has driven the continuous expansion of the craft beer market.
In addition, compared with the 13% sales of craft beer in the United States, the sales in China accounted for 24% of the craft beer market is still in a period of rapid growth.
"Lower" **, create a cost-effective advantage!Ye Jinbo has publicly stated that Xuanbo Beer reduces costs through the following three methods:
The first is the localization of auxiliary materials, the use of domestic hops to reduce costs, and the use of Australian imported malt to ensure the flavor of craft brewing;
The second is the transformation of process equipment, using several times the size of fermentation tanks and packaging multi-head filling equipment to improve the efficiency of beer fermentation and filling and packaging
The third is the optimization of the first chain, based on the shipment of thousands of tons, Xuanbo can optimize the cost of logistics, packaging and other auxiliary materials and processing fees, which is about 30% lower than other craft beer brands.
Up to now, Xuanbo Craft Brewing focuses on e-commerce platforms such as **, Pinduoduo, JD.com, and Douyin, and precise delivery and personalized marketing are regarded as the top priorities, for example, for female users in Xiaohongshu, Xuanbo Craft Brewing will mainly promote the brewing concept of "natural and healthy", and match different bartending methods and craft beer flavors to attract consumers to buy.
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Craft brewing has just begun
Can Xuanbo Craft Brewing Really Be Successful?
According to Jiuqian Zhongtai's research, the target group of craft beer is:Post-90s, post-95s and post-00s. The migration of the main consumer groups also means that the consumption level of residents is upgrading.
According to data from Zhejiang businessmen, the penetration rate of craft beer in China in 2020 was only 22% vs. 12With a penetration rate of 3%, there is still a lot of room for improvement.
CICC predicts that the craft beer market will maintain rapid growth in the next five years, and the craft beer market size (sales caliber) will reach 134.2 billion yuan in 2025, accounting for 17% of the overall beer market size2%。
From the above data, it can be seen that craft beer, which is loved by a new generation of young consumers, is actually just beginning.
According to the evaluation of industry experts, from the perspective of the large market environment, the development of domestic craft beer is still in its infancy, and the market is still in a window period in the next 3-5 years, and there are still large dividends.
With the deepening of user education and the continuous expansion of the market of craft beer, it will attract many investors, enterprises and small and medium-sized entrepreneurs to dig gold in the future.
Compared with the investors and companies that are rushing to come, Xuanbo Craft Brewing is more than one step faster ......At the end of October 2020, Xuanbo Craft Brewing was officially launched on the e-commerce platform, and starting in August 2023, Xuanbo Craft Brewing launched the offline channel construction strategy, and at present, more than 30 brand merchants have been signed, and the goal is to complete the network construction plan of 500 regions across the country in 3 years to form a national coverage.
Therefore, Xuanbo Craft Brewing does qualify to go public as the next target. And, judging from the current state of the market, craft beer is indeed expected to be successful, and the future is worth looking forward to.