First of all, to answer a question from everyone, that is, since you still want to go to Dong Yuhuihua, why are you both dismissed and given a title or something?
Let me tell you, going to Dong Yuhui is the strategic choice of New Oriental, since it is a strategy, it will be implemented no matter what difficulties are encountered, but this practical operator Dongfang Xiaosun messed things up, originally put a wave of news to trigger**, and then digest**, and then gradually reduce the frequency of Dong Yuhui's appearances and gradually achieve a smooth exit is the most appropriate, but Dongfang Xiaosun seems that this is complicated, far simpler, and the result is through a small composition,** The clumsy operations such as the meeting offended the mother-in-law and the mother-in-law all of a sudden, not so much that everyone was upset with Dong Yuhui, but that they wanted to crusade against Dongfang Xiaosun, and in this case, taking Dongfang Xiaosun was to calm the anger of the public.
Next, let's analyze why New Oriental must go to Dong Yuhui?
First, New Oriental has a larger business pattern. New Oriental is far from being satisfied with the 30 billion market value of Dongfang's selection, it has the lofty ideal of returning to 100 billion, and now the market value of 30 billion is basically brought by an Internet celebrity anchor, this risk really cannot be taken on, not only can not bear the risk of losing Dong Yuhui at any time, but it is impossible to achieve a market value of 100 billion yuan by relying on an anchor alone, unless New Oriental proves to the market that it can create 5 more Dong Yuhui, so if you want to become a company with a market value of 100 billion, you must not only have the support of Internet celebrities, but also the ability to make Internet celebrities。 Even if you can't create another Dong Yuhui in the short term, is it possible to create 10 Dong Yuhui with 1 10 ability?As long as it can, then New Oriental can transform from a famous teacher manufacturer to an anchor manufacturer with goods, which is the gene of a company with a market value of 100 billion.
Second, Dong Yuhui's success is not an accident. Many people (especially since ** Internet celebrities) say that Dong Yuhui is popular, and then drives the fire of Dongfang Selection, who knows Dongfang Selection without Dong Yuhui?This is no problem from the perspective of the phenomenon, in addition, everyone says that Dong Yuhui's fire is also an unexpected choice for Douyin traffic, and now there is basically no company in China that can break away from Douyin to create Internet celebrity anchors, and most people here ignore an important issue is the importance of the influence of the company's genes on Dong Yuhui's fameIt is absolutely impossible, Dong Yuhui's Internet celebrity image is not essentially an image of bringing goods, but an image of education and knowledge transmission, this is the natural advantage of the New Oriental education platform, New Oriental now seems to rely on the traffic of Dongfang Selection (here it has nothing to do with Douyin traffic), it is very possible to create a few more Dong Yuhui on the Dongfang Selection platform, and this road must be tried to succeed.