On December 15, Yihan Think Tank released the "2023 Annual Report on China's Real Estate Super Product Power". Greentown China has been ranked TOP1 in the "Super Product Power of China's Real Estate Enterprises" for a second time, and has won a number of honors including delivery capabilities.
The "growth" of a good house comes from the "soil" of a good enterprise. At the 14th China Real Estate Science Development Forum, Zhang Yadong, Chairman of the Board of Directors of Greentown China, put forward an initiative to create a "good house" standard for all employees, return to the original intention of "good enterprise", and improve the marketization level of the real estate industry.
Greentown leads by example, adheres to "customer-centric productism", and continues to build good houses for more people, which has gained recognition from the market and the industry.
It is worth mentioning that Greentown China has won the product strength evaluation grand slam of three major institutions (China Index Research Institute, CRIC and Yihan Think Tank) this year.
On the road of innovation, Greentown has never stopped.
Greentown believes that product strength is the foundation, and innovation is the essence. Taking the future as a starting point, only by continuously learning from Xi, precipitation, internalization, and improvement can we grow resiliently in the era of quality.
In order to allow customers to get the experience of "what you see is what you get, what you get and what you get safe", Greentown has made efforts to develop a full-dimensional real scene demonstration area since last year, and quickly established a unique system. In February this year, the Greentown Innovation Integration Demonstration Zone was unveiled in Hangzhou Yanyu Chunfeng Ju, followed by samples of different styles of demonstration zones blooming in Beijing, Shanghai, Wuhan, Tianjin and other places. Breaking the simple copying, they are all beautiful, and provide owners with a full-process, all-element, all-real-life, and all-transparent future park experience.
Shanghai Hong'anli Demonstration Zone.
The most beautiful scenery is the way home. Greentown has built a "139" homecoming system, so that the "little thing" that happens every day has a new experience and meaning. In Lishui Guiyu Lanting, the "Homecoming Courtyard" brings back the steaming Chinese-style neighborhood of acquaintancesIn Changsha, the lobby of the park realizes the functional collection of "real estate hub".The hotel-style drop-off area of Shanghai Bund Orchid Pavilion is half welcoming the world, half embracing the heart, everything is just right.
The lobby of Changsha Fengqilu Ming Park.
While innovative IPs such as Corner World, Habitat Community, Prologue Hall, and ** Island are growing across the country, Greentown's product line is also opening more new branches. In September, with the debut of Hangzhou Zhilan Yuehuaxuan, Greentown's new leading product line "Yuehua Series" was launched. Nearly 30 works have been born of the "Yunlu series" is also continuing to renew itself, Hangzhou Yongxi Yunlu captures the oriental connotation of modern form, and interprets the landscape habitat with three-dimensional gardensTianjin Shuixi Yunlu will give full play to the elements of Song Yun, take advantage of the unique water system conditions of the park, and put the life of Tianjin into the pen of poetry and painting.
Real picture of Hangzhou Zhilan Yuehua Demonstration Zone.
In order to integrate the beauty of the garden into every inch of life, Greentown is also constantly improving on the road of landscape innovation. In February this year, the "Chunzhi School" was presented in Yuyao Chunlan Jingyuan, and the children had a "second classroom" downstairs at home"Heart Forest Story" combines the core landscape and the surrounding space, and the natural aesthetics of borderless penetration create a micro-vacation atmosphere.
In view of the house types that customers are looking forward to improving, Greentown has also carried out forward-looking research to explore products such as high-efficiency house types, post-90s innovative house types, and three-child family innovation houses, so as to truly innovate users' perception and experience of space. For example, the LDKB apartment type in Jinan Spring Breeze integrates the guest dining and kitchen into one, allowing the sun to jump in every corner and creating a comprehensive home social experienceAfter more than 30 editions of the Changsha Fengqi Luming design scheme, the overall visibility rate has increased from 60% to 92%.
In the spring breeze on the lake in Hangzhou.
Give the original intention and commitment to the owner.
The appearance is lovely, the function is comfortable, and the quality is at ease. Greentown takes product quality as the "No. 1 project" and internalizes the "Japanese-style project management" into the "green project management" system, covering 6 major systems and 24 key modules such as quality management, progress management, and technological innovation, creating a lean and multi-dimensional quality control gripper.
In July this year, the Greentown project integration platform was launched, and various information such as progress, quality, safety, and delivery were collected in real time to achieve a full picture, intelligent management, and efficient decision-making on one screen. In addition, Greentown is also constantly exploring new technologies in the field of industrialization and model walls, applying new materials and new processes to improve the quality of green buildings.
All the efforts are ultimately made to deliver better works to the owners. From January to November this year, Greentown has completed the quality delivery of 196 homes, from Hangzhou Xiaoyue Chenglu to Beijing Aohai Mingyue, from Qingdao Ideal City to Dalian Lakeside Helu, Greentown works all over the country are interpreting the ideal habitat of the south and the north, and the delivery scale will usher in a new high.
Fuzhou begonias reflect the moon.
The autumn harvest begins with spring sowing. The full-quality results achieved by Greentown are derived from forward-looking strategic planning, efficient and solid learning and Xi ability, and action ability, and are inseparable from sticky and high-quality customer power. With the strategic fulcrum of "understanding customers and products best", Greentown has successively set up customer research committees and customer research centers, and insisted on setting up a customer quality supervision team for 28 years to listen to customers' voices and optimize customer experience.
Greentown customer quality supervision team activity site.
Facing the future, insight into needs, and how to ensure that advanced concepts are not diluted in the implementation process?Greentown's two answers - the underlying ability is pulled through and the ability is encapsulated.
Taking Greentown China's first full-dimensional real-life demonstration area of over 10,000 square meters - Jiaxing Xiaofeng Yinyue Mansion as an example, the project implements the "architect's pen" system, allowing architects to take the lead in the design integration of various specialties and promote the three-dimensional collaboration of all professions. From in-depth customer research visits, marketing planning, to engineering optimization, cost control, and operation guarantee, the scheme design and construction lasted only 46 days and 108 days to break the systemic blockages, improve the overall design quality, and ensure the landing effect.
Jiaxing Xiaofeng Yinyuefu Demonstration Zone.
The experience of these excellent products has been reviewed and summarized by Greentown one by one to form modular and systematic standards and resources, so as to achieve "capability packaging" and help more projects to output full quality.
As an enterprise committed to promoting the development of the industry, it can be said that Greentown will always adhere to the "customer-centric productism", constantly improve the core of product strength, and strive to fulfill the original intention of "letting more people live in better houses".
Courtesy of the company.