Lei Jun revealed the blockbuster content related to Xiaomi cars in CCTV's "Face to Face" column, which was quite surprising. He admitted that he was full of entanglements with this car, on the one hand, he was worried that it was not hot enough and no one cared about it;On the other hand, they are worried that the popularity is too high, resulting in the production capacity cannot be satisfied, and consumers need to wait for a long time to deliver the car, which causes dissatisfaction among everyone. Lei Jun said that Xiaomi has invested more than 10 billion yuan in research and development and 3,400 engineers for this car, which shows that he has high hopes for this car. In fact, building a car is a challenge for Lei Jun, who sees it as a career gamble and is determined to succeed, so he also describes it as a "must-win" determination.
As a successful entrepreneur, Lei Jun invested such a huge amount of resources and energy to create a Xiaomi car, and regarded it as his last venture, which shows how much attention he attaches to this project. His statement on the show also shows that Xiaomi Auto is not only an expansion of an electronic technology company, but also a personal gamble. There is no doubt that the success of Xiaomi Auto is crucial for Xiaomi as a cross-border innovative enterprise. Therefore, Lei Jun invested a lot of manpower, material and financial resources to ensure that the research and development of this car can be carried out smoothly. Whether it is design, technology, performance and other aspects, we strive to achieve perfection to meet the market demand.
The ** of Xiaomi's first car has become a hot topic recently. Recently, the car's HD** as well as undisguised ** finally comprehensive**. According to **reports**, these** may have been filmed by Xiaomi staff when they were filming propaganda** or leaked. In this regard, Xiaomi said that it had locked the relevant ** and imposed a penalty of 3 million yuan on it in accordance with the confidentiality agreement. However, the truth remains unknown as to whether Xiaomi deliberately leaked information to attract traffic. In addition to**,There are also many Xiaomi su7 on the road**,The appearance of the vehicles in these**is basically the same as the ID photo of the Ministry of Industry and Information Technology and**,It can be confirmed that this is the real Xiaomi su7,And there is no camouflage。 This also means that the first Xiaomi car that consumers will buy in the future is this one.
In the era of information, the car has become the focus of all walks of life. Whether it's ** or **, it can intuitively convey the appearance and performance characteristics of the car. Especially for Xiaomi's first car, because of its mystery and association with the Xiaomi brand, it has aroused widespread attention and discussion. **Leak or**,It can't help but make people speculate whether it is the news deliberately released by Xiaomi in order to create topics and attract attention。 Although Xiaomi has imposed penalties on the relevant **, the public is still skeptical about this. No matter what the truth is, for Xiaomi Automobile, these ** undoubtedly fired the first shot of advertising for it in advance, attracting a lot of attention and expectations.
In the previous **, Xiaomi's first car was speculated to be around 250,000 yuan, and the low-end model will not be less than 250,000 yuan, while the high-end model may exceed 300,000 yuan. However, recently, there have been ** said that considering the fierce competition in the market and the characteristics of Xiaomi as a latecomer, the ** set too high ** may affect sales, so Xiaomi is likely to choose a relatively close to the people**. According to Xiaomi's consistent cost-effective pricing logic, it is possible to directly price 19990,000 yuan. Compared with competitors of the same grade, this has a stronger cost performance, and it is also in line with the consistent pricing strategy of the Xiaomi brand. It is said that on the 28th of this month, Xiaomi will hold a press conference for the debut of Xiaomi cars in Beijing, which will show the new car's appearance, interior design, performance control, intelligent cockpit and intelligent driving, and announce pricing. For this **, consumers and the market have great expectations. If it's really 19990,000 yuan, I believe that Xiaomi cars will be able to usher in large-scale rush purchases, but at the same time, the long time to pick up the car may cause dissatisfaction among some consumers, which has also become a challenge for Xiaomi.
Pricing is one of the important factors in car sales, which is directly related to the market competitiveness of products and consumers' willingness to buy. As a latecomer, Xiaomi is facing many challenges. There are already many competitors of the same grade in the market, and the competition is extremely fierce. Therefore, it is particularly important for Xiaomi to choose a pricing strategy that is competitive and cost-effective. According to ****, it is possible that Xiaomi will choose a relatively lower than expected ** in order to quickly seize market share. Take 19The price of 990,000 yuan appeared in front of consumers, which is undoubtedly a huge attraction because it exceeds many people's expectations. However, the grasp of ** also needs to be just right for Xiaomi, so as not to leave an irresponsible impression on consumers. Regardless of the final pricing, the debut of Xiaomi Auto will undoubtedly be an important node, and more news and information will be revealed at that time, so let's wait and see.
Under the leadership of Lei Jun, Xiaomi Auto has ushered in major initiatives and breakthroughs. Judging from Lei Jun's personal statement, Xiaomi's car project can be called a determined gamble, which also reflects the pursuit of innovation and challenge by entrepreneurs. The ** of Xiaomi cars has aroused widespread attention and heated discussions, which will undoubtedly have a positive impact on the Xiaomi brand. Pricing has become the focus of consumers' attention, and whether Xiaomi can make a name for itself in this fierce market competition will depend on the performance and quality of the product, as well as the final pricing strategy. As consumers, we are looking forward to more surprises and value-for-money experiences that Xiaomi cars can bring us. Of course, regardless of the outcome, the emergence of Xiaomi cars will surely promote the innovation and progress of the entire industry, bringing more choices and possibilities to consumers. Let's look forward to the unveiling of Xiaomi Auto and unveil the mystery of this eye-catching project!