In recent years, some snack manufacturers have adopted new packaging designs, and behind the seemingly elaborate and ingenious design, there is a hidden essence to reduce costs. As a "face issue" between snack brands and consumers, the snack pooled area not only involves waste of resources and environmental pollution, but also may mislead consumers. This practice of reducing costs by increasing the shared area has aroused heated discussions among netizens and disgust from consumers.
The snack pool area refers to the void ratio of the temporary packaging in the snack packaging. In the context of fierce market competition, in order to enhance the image and value of goods, some merchants have adopted cardboard or foam filling methods, deliberately increasing the size of the packaging to make the goods look more weighty.
Over the past few years, many snack manufacturers have made unusual designs for their packaging in an attempt to increase profit margins by increasing the shared area. These designs often surprise consumers after opening the package because what they see is not what they expected.
For example, a cookie that appears to be in three equal portions, when the consumer opens the box, they will find that there is a slice recessed in the middle, which means that there are actually only two whole biscuits. Similarly, some seaweed packages contain large packets of desiccant. Cartons of milk fell victim to this design, with consumers finding only five cartons of milk, with twice the remaining space filled with foam boards.
In September this year, Chinese authorities officially implemented requirements to limit excessive packaging of goods, mainly for consumer goods such as food and cosmetics. According to the new regulations, the cost of food packaging must not exceed 20% of the sales value of the product. This means that merchants will face more restrictions and specifications when designing packaging, and can no longer overly pursue the gorgeous and huge appearance.
At the same time, some well-known snack brands showed a downward trend in their earnings reports. This phenomenon has also triggered thinking and discussion in the industry. Experts believe that excessive packaging not only increases production costs, but also puts certain pressure on the sales of enterprises. Consumers pay more attention to the taste and quality of snack products, and the complexity and size of the packaging do not represent the true value of the product. Therefore, enterprises need to look at the packaging problem more rationally and objectively, and start from the product itself to improve product quality and user experience.
Different from casual snack brands, mass-marketed snacks have developed rapidly with low price advantages. Mass-selling snacks are sold in large quantities and low **, and are deeply loved by consumers. In the face of relatively low-cost mass sales snacks, consumers pay more attention to the cost-effectiveness and taste experience of the product itself, and no longer pay too much attention to the appearance and environmental protection of the packaging. This trend has undoubtedly brought certain market competition pressure to traditional casual snack brands.
Therefore, snack manufacturers should change their thinking, focus on product innovation and research and development, improve product quality and taste, and reduce excessive packaging and unnecessary waste. Only in this way can they stand out in the fierce market competition and win the trust and support of consumers. Consumers are willing to pay higher for quality** rather than being deceived by flashy packaging.
In the future, snack manufacturers should pay more attention to sustainable development to protect the environment and make consumers happy. This is not only conducive to the long-term development of the enterprise, but also a kind of respect and feedback to consumers and society.
All in all, snack manufacturers should be wary of over-reliance on increasing shared area to reduce costs. They should pay attention to the quality and taste of the product, reduce excessive packaging and unnecessary waste, and truly benefit and win-win with consumers.
What snack packages have you come across that leave you speechless?Welcome to leave a message in the comment area to share.