Not long ago, Huawei launched a mobile phone called "Wenjie M9", with a starting price of 4699 yuan.
Later, the M9 was listed, and many people were joking, saying that if you don't refuel, don't think about having money in the future, you have to change to Mercedes-Benz BMW and the like, after all, domestic electric cars are too high, and they can't buy them at all.
For example, the M9 costs 4699 yuan, the price of Ideal MAGA is 600,000, the price of BYD Denza D9 is 660,000, the price of Great Wall T700 is 700,000, the price of NIO ET9 is 800,000, and the price of BYD (Boyota) U8 is 110 W L (Bigt).
But this also reflects that domestic new energy vehicles have begun to develop in a higher direction, and cheap electric bicycles are rare.
But the question is, why should the price of domestic electric vehicles rise, is it just to make money?
But everyone knows that domestic new energy vehicle companies don't make much money, most of them lose money, take Wei Xiaoli as an example, that is, the ideal can still be profitable, Weilai and Xiaopeng have suffered heavy losses, and Huawei's Cialis has also been losing money.
So, if he wants to make more money, it's too early. The reason is that low-cost electric vehicles are likely to lose their competitiveness, or be called "industrial waste" and eventually be eliminated.
Different from traditional fuel vehicles, the three pillars of new energy vehicles are: three-electric system, intelligent cockpit, and automatic driving. If you want to do these three aspects, you need a lot of hardware, Lei Jun once said, Xiaomi Su7 battery, at least more than 100,000.
A manufacturing company like Tesla, even the cheapest Model 3, costs more than 200,000 yuan, and Tesla's overall profit margin is currently less than 20%, and the gross profit margin of the Model 3 is estimated to be 15%.
Interestingly, it is rumored that Huawei has invested tens of millions of dollarsLeading the tide appRecently, it has been on the hot search many times.
Previously, many netizens found out,There are thousands or even tens of thousands of all kinds of AJ trendy shoes, green water ghost watches, big goose down jackets, etc. in various live broadcast rooms, and they are all robbed with less than 200 ** in the leading tide. As a result, Lingchao was boycotted by several e-commerce giants in the name of "malicious competition", but millions of Lingchao users didn't care about these, and left messages in the comment area: The Adi bought in the Lingchao app is only 200, durable and good-looking, and it is recommended that there be more such "malice"!
I have to say that whether this move is a normal expansion of the enterprise or its seizure of the blue ocean, we still have to wait and see.
From this point of view, if you want to build a pure electric vehicle of the level of Tesla mode3, I am afraid that it is also at the level of Tesla, who makes the production capacity of the family limited, and the cost is not as good as Tesla's.
Moreover, the domestic model itself is better than the Model 3, and after mass production, it will definitely be more expensive.
Taking the model3 as an example, if it is to be done better, then the price will definitely be higher, so the domestic electric vehicle, as long as there is a better configuration, will definitely be able to sell for 300,000 or 400,000.
If its price is lower than Tesla's Model 3, then its performance will be even worse, because its performance is not good, so it will be scolded as "industrial waste", in this case, it will not survive at all.
If you don't believe it, you can take a look at how good an electric car of 100,000 yuan is, whether it can last, and you will know that what I said is true.
Now domestic new energy vehicle companies are making their own products, making their own products, and doing better than Tesla, so what they have to do is to do a good job, do a good job, do a good job, there will be no competition, and there will not be much room for development.