On the evening of December 15, the General Office of Shanghai Municipality formulated the "Implementation Measures for Encouraging the Purchase and Use of New Energy Vehicles in Shanghai" formulated by the Municipal Development and Reform Commission and other five departments, which has attracted widespread attention in the market. Among them, the changes in Shanghai's new round of "green card" application conditions have become the focus.
According to the "Implementation Measures", the conditions for applying for the new round of "green cards" generally continue the previous round of policy arrangements, but the application threshold has been raised. Both individual and corporate users have tightened their application requirements. The biggest adjustment is that in the past, individuals with fuel vehicles in their names could apply for a "green card", but now they no longer meet the application conditions. This means that if an individual already owns a fuel vehicle in his name, he or she will no longer be able to apply for a "green card" for new energy vehicles.
So what impact the policy tightening will have on the auto market, we can get a glimpse of it. With the plummeting decline in Shanghai's purchase protection policy for new energy vehicles, Shanghai is currently buying pure electric vehicles to give away license plates (the auction fee is about 90,000 yuan), and there is no purchase tax, so the two together are currently supported by Shanghai's purchase of pure electric vehicles at the level of 100,000 yuan. After Shanghai cancelled the green license for plug-in hybrid models last year, sales of plug-in hybrid models fell sharply, from 100,000 units in 2022 to 2.2 units in 202330,000 units. However, the impact of policy adjustments on the new energy vehicle market is gradually emerging, and the competition in the new energy vehicle market will be more fierce in the future.
The second impact is that in the first 11 months of this year, Shanghai's sales of fuel vehicles and new energy vehicles were basically flat, which may boost the sales of new energy vehicles in December in the short term, as some consumers may buy cars in advance. In the long run, sales of new energy vehicles may decline, while sales of fuel vehicles may rebound.
The last may be the most direct impact, the entire market will change from policy-oriented to market-oriented, when new energy vehicles without the blessing of policy, whether it can still develop as rapidly as now, they will also usher in a fairer "showdown" with fuel vehicles.