1. "Asymmetry" in war
The Art of War tells us:If you want to defeat the enemy at the lowest cost, you must maintain the asymmetry between the two sides.
What is asymmetry?
Here's the simplest example;
It's like if you're a person in your 30s, and you are much better than a child of a few years old in terms of strength, intelligence, and experience, right?
In this case, you can easily beat the child in many ways, even without breaking a sweat!
This is the various "asymmetry" between you that makes it easy for you to lie down and win.
It's the same in shopping malls;
If you want to beat your competitors, you have to maintain an asymmetry with your opponents.
If the two sides are going to fight each other, when you find that you are powerless or helpless in the face of your competitor, it means that your competitor is stronger than you.
At this time, you either improve your strength or improve your intelligence.
In the real world, it's nothing more than playing a game of big fish eating small fish.
If you find out that you're just a medium-sized fish, and your current competitor is a bigger fish than you and you can't eat it, you'll have to find a way to change the environment and eat a smaller fish than you.
Asymmetry in the business world
l It can be information asymmetry;
l It can also be resource asymmetry;
l It can also be cognitive asymmetry;
l It can also be an asymmetry of experience or ability technology.
l Even in physical operations, it can be an asymmetry of geographical location;
The franchise store of the same brand, the number of my store is more than that of your street, and the quality of the community where my store is located is better than yours, which is also a manifestation of the asymmetry of competition.
Just like in ancient times, if there was an asymmetry in the number of the two sides, one side could easily crush the other.
So Sun Tzu's Art of War chapter mentions:Ten are encircled, five are attacked, and multiple is divided.
Of course, it can also be geographically crushed;
3,000 people on side A are trapped on the top of the mountain, and 10,000 people on side B are at the foot of the mountain, maybe side B only needs to besiege side A, as long as the other side has no water and no food, it can easily win.
It is also possible that the generals of one side are particularly powerful and understand the art of war, while the generals of the other side are arrogant, which is also an asymmetrical ...... in "strategy" and "character".One person cheers for the graduate school entrance examination
2. "Asymmetry" in business
You may ask, the above has said so much, it seems to be 108,000 miles away from the modern business environment, let alone in the era of mobile Internet where information is so developed and so transparent
What Mr. Fox wants to tell you is:
When you integrate these ideas, you will feel that this kind of "asymmetrical" thinking is much easier to apply than in ancient times.
After all, in ancient times, the dispatch of troops required the consumption of huge resources and money;
l Modern mobilization of fans, only some small interests and words are needed;
l In ancient times, it took a lot of manpower and material resources to dig trenches to hold the position;
l Modern layout matrix, only a few employees and mobile phones are needed;
l In ancient times, when the war was lost, it took tens of thousands of lives to pay;
l If a modern project fails, it only needs to be restarted with a new project and a new persona
In short,
At any given time, if you want to beat your opponents, you need to maintain an "asymmetry" with your competitors.
Entrepreneurs need to deliberately exercise their own "asymmetrical" way of thinking.
However,
For most ordinary people, it may be difficult for you to surpass others in terms of funds and resources.
If you want to counterattack, at least you have to maintain the asymmetry of information, knowledge and thinking with most people.
Renewing the brain at all times and improving the thinking dimension is the lowest cost way for ordinary people to counterattack.
The asymmetry of brain knowledge between people will always have great opportunities.
Because neither you nor I can see how much is hidden in each other's brains, let alone what information is hidden by the other party.
So people usually think that they are the best, after all, we can only see how much is in our brains
And those frogs at the bottom of the well always "don't know what they don't know", thinking that they are the best in the world.
So,
Keep learning Xi, keep thinking, learn to use strategies, and always keep your brain asymmetrical with most people, and your probability of defeating your competitors will naturally be much higher!
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