The clarion call for the final battle and the decisive victory in the second half of the year has been sounded. The modern branch of Yaodu Rural Commercial Bank is the first to take the lead in real words, and the dry words are the first, keeping an eye on the indicators and continuing to make efforts, and resolutely fighting the annual "closing battle". Up to now, the sub-branch's deposits have increased by 143.81 million yuan compared with the beginning of the year, and the loans have increased by 24.7 million yuan compared with the beginning of the year.
Plan ahead and grasp the whole picture
Combined with the actual situation within the jurisdiction, the sub-branch arranged in advance, focused on implementation, with the annual business operation indicators as the goal, in the "stable, practical, strict, detailed" four-word work policy, team members take the lead in docking with the first, enterprises, merchants to visit docking, and constantly strengthen the contact with the community streets, enterprises and institutions within the jurisdiction, the establishment of reserve customer accounts, to lay a solid foundation for the deposit and loan and other marketing work;In the process of implementation, we will continue to adjust and improve the work plan and reward and punishment measures, scientifically decompose the target to the post to the person, stimulate the active marketing motivation of employees, form a good atmosphere of "catching up with learning", and promote the orderly development of various tasks.
Highlight the key points and grasp marketing
The sub-branch has changed the traditional marketing strategy in the past, and adopted online marketing methods such as "SMS + WeChat" and "one-to-many" to ensure that the business marketing work is promoted in an all-round way. All employees seize the opportunity, use the morning and evening meeting time every day to organize employees to learn and judge marketing skills, share customer acquisition experience, exchange experiences, and learn from each otherHold a supervision meeting on a regular basis, set up a tackling team, a party member and cadre commando, each group is equipped with a backbone, and a "PK competition" is carried out between each group to stimulate the motivation of employeesThe account manager took the opportunity of the "festival" to carry out visit activities, maintain old customers, expand new customers, find out the deposit and loan needs of enterprise merchants, and prescribe the right medicine for each household.
Focus on key supervision
Strengthen operational supervision and promote responsibility. At the beginning of the year, the sub-branch set up a special working group to conduct a dynamic analysis of the deposit and loan structure of the outlets, so as to achieve daily supervision and weekly reporting, so that all employees have a clear idea of the work goals and progressKeep an eye on the key time nodes, carry out special visits during holidays such as the Mid-Autumn Festival and the National Day, and hold regular summary meetings to share the advanced experience in the marketing work of the month, put forward targeted measures for its shortcomings, and effectively improve the marketing level of all employeesThrough the first return visit to carry out cross-supervision and inspection, the establishment of a ledger, record the supervision and inspection situation one by one, the formation of a good working mechanism of "checking and filling in the gaps, prescribing the right medicine", to ensure that the business is solid, steady and orderly.