Yellow River News Network Changzhi News:In strict accordance with the work requirements of "hierarchical and full coverage", the Dongjingling Branch of Huguan Rural Commercial Bank strengthens the multi-point linkage mode of "hall + outreach", "online + offline" and "marketing + management", and actively visits market customers such as townships, enterprises, merchants, and farmers, and provides a "package" of financial services, which provides strong financial support for stimulating the development vitality of market players.
Defend the hall position. In the process of handling business for customers, take the initiative to inquire about customer needs, introduce and market financial products according to customer situations. Use live external marketing, communicate with local leaders, village committees, and enterprises in advance, find out the basic situation of customers, adapt financial products in advance, and promote financial products on the spot. At the same time, Dongjingling Sub-branch also used the morning and evening meeting time to actively learn and Xi newly launched financial products, guide customers around them to give priority to handling, find problems, communicate in a timely manner, and improve customer experience. Use the best groups in each village to transmit the information of the Rural Commercial Bank to the villagers in each village, answer all kinds of questions of the villagers in WeChat in a timely manner, and realize the all-round and three-dimensional docking of the main body through multi-channel, multi-directional and multi-level docking, and promote the "docking of market entities" to achieve practical results.
Strictly implement the responsibility system. Marketing managers conduct at least three half-days of marketing per week, presidents conduct at least three half-day marketing per week, and counter staff conduct at least one half-day of marketing per week. Establish a working mechanism of daily summary, weekly report and monthly report, decompose the task to the post, strictly reward and punish, mobilize the enthusiasm and initiative of all employees, and create a strong atmosphere of "learning to catch up and help out". According to the three dimensions of job functions, work structure, and employee relations, management methods such as command mode, coaching mode, support mode, and authorization mode are formulated. In command mode, employees are clearly asked what to do, what to do, when to do it, and how to do it. In the coaching model, employees are supported and encouraged, and employees feel valued by explaining the reasons for their decisions. In the support mode, strengthen communication and motivation, stimulate employees' willingness to work, and build confidence. Under the authorization model, the results of the work are mainly evaluated appropriately. Through the dynamic and situational management mode, the enthusiasm of employees is mobilized to the greatest extent, the work efficiency is further improved, and the successful conclusion of the annual work is provided with an effective guarantee. (Miao Huijun, Wang Liangliang).
Editor: Jia Xiaoxing.