Recently, a merchant complained that a woman bought 4 pieces of goods worth 1,800 yuan, and took the express delivery away after the refund only operation, but had no choice but to call the police for help. Other netizens expressed how much they hope to buy a house and "refund only".
This "refund only" function is actually the first New Year's war between e-commerce platforms in 2024, and Taixia can't bear to complain. Under the pressure of Pinduoduo step by step, **Jingdong had no choice but to accept the recruitment, and also announced the implementation of the new rule of "refund only".
The "refund-only" model is an after-sales mechanism, which means that when the buyer initiates a refund, a complaint is made, and if the merchant has more bad reviews and violations, the platform may directly determine the refund, and the seller has no chance to provide evidence.
After the new regulations on "refunds only", users applauded at one end, believing that this was a further protection and tilt of consumer rights and interests by major platformsAt the other end, small and medium-sized merchants scolded, saying that "the platforms that support refund-only are all brainless buyers".
E-commerce has developed for more than ten years, from **, Tmall, to JD.com, and then to Pinduoduo and Douyin, the development of platform hopping has become a major trend, and cross-platform matrix operation has become a helpless choice. Then the personnel, rules, and processes have to be repeated again, and it is difficult for sellers to operate stably and continuously for a long time, and they cannot form an "old store".
From the past "7-day no reason to return" to today's "refund only", in the "impossible triangle" of consumers, platforms, and merchants, the e-commerce industry is also really inclined to the buyer's market. It's just that Taixia still thinks that how many high-quality merchants or honest buyers can use only refunds.
Promoting consumption is one thing, but this kind of excessive pampering will leave a huge space for the "wool party" and will also encourage the wind of taking advantage. The pursuit of the ultimate cost performance will only damage the product quality itself, and the consumption downgrade will ultimately reduce the consumption capacity.
As far as the platform is concerned, the sword in his hand has not yet danced, and the blade on the other side may hurt himself.
In 2024, it will be difficult for small and medium-sized e-commerce merchants to get started.