One is management and the other is traffic.
Management talents are often available, but traffic IP can not be found and cannot be copied.
It's easy to find a management talent like Lao Sun, but it's too difficult to find a phenomenal traffic Internet celebrity.
Abandon the CEO and protect the traffic IP, I don't think it is difficult for Lao Yu to make this decision.
Let's think about it, after the live broadcast track became popular, is there another Li Jiaqi in the company behind Li Jiaqi?Does Simba have another Simba?After Wei Ya leaves, is there another Wei Ya behind her?
None of them!Dong Yuhui is an Internet celebrity, but Internet celebrities are also divided into levels, entertainment Internet celebrities, star ranks are very low, and knowledge Internet celebrities are relatively more respected by users.
Because traffic Internet celebrities are the times + luck, and they are hard to find.
To a certain extent, the knowledge IP is based on the strength of the IP itself, which cannot be replicated, and cannot even be fully supported with capital.
I don't know if you have bought anything in their live broadcast room?Netizens said that it is indeed more expensive than other places, but everyone is more willing to go to his house to buy it.
Because of Dong Yuhui.
This is the value of IP, just like consulting real estate, everyone will prefer to go to Cherry's *** and the live broadcast room to consult.
Brother Xing has never bought anything in Dongfang Selection, and he watched Sun Dongxu's live broadcast before, and he said that he was personally grasping the **chain of self-operated products, remember, this [personally] is very emphasized.
*Is the chain that important?
Probably not. 
Lao Yu knows very well that New Oriental came back to life, not because of an app and product chain, but because of the traffic brought by Dong Yuhui, a key figure.
If I were Lao Yu, I would not hesitate to do so.
What's more, I, like the majority of netizens, like Xiao Dong, like each other.
Xiao Dong's talent and pattern are admirable.
Xiao Dong's small essay allows users to get ** in this economic winter.
Xiao Dong's modesty and affinity make people feel warm.
Therefore, Dong Yuhui is deeply liked by users.
If it weren't for him, Dongfang Selection would not have been on the Douyin live broadcast e-commerce track and ranked first for a long time.
According to the previous financial report, Dongfang Selection has already achieved a significant increase in revenue and profit.
From June 1, 2022 to May 31, 2023, the total revenue of Oriental Selection in the 2023 fiscal year was 4.5 billion yuan, a year-on-year increase of 651%.Net profit 97.1 billion yuan, with a net profit margin of 21%.This means that for 100 yuan, the net profit is as high as 21 yuan. And this net profit also deducts the company's operating costs.
In this way, it can be estimated that the gross profit of the goods themselves alone may be 40%-60% of the profit, and if you sell 100 yuan, you can receive at least 50 from the merchant.
The profit is very high. Of course, at the end of the day, it's still this track that is too profitable.
In the first half of this year, Dongfang Selection was even more explosive
If this does not happen, it may reach the scale of 80-10 billion, and the selection team that created this performance is only 1,103 people (last quarter's financial report data).
Xiao Sun publicly said that Dongfang selected Xiao Dong's salary to be tens of millions per year, and there were also **, conservative tens of millions.
When he said this, I think it was because he didn't understand the industry at all, and he didn't realize the importance of IP deep down.
Such a CEO doesn't want to be able to understand the business very shallowly.
Dong Yuhui's IP is worth billions of dollars, more than one billion dollars, and it is very easy for him to earn hundreds of millions of dollars a year.
And Xiao Sun is just a part-time management talent, and he can cash out 200 million ** a year, with a salary of nearly 20 million a year.
Brother Xing felt that Dongfang Selection was obviously too much for Xiao Sun and too little for Dong Yuhui.
I see that some netizens are previewing this ending:
I think Xiao Dong is a particularly humane young man.
He's not going to leave anytime soon.
What do you think about this?Let's talk about it in the comment area.
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