On December 10, the China Association of Traditional Chinese Medicine released the 2023 Chinese medicine brand research report at the China Traditional Chinese Medicine Industry High-quality Development and the 4th China Traditional Chinese Medicine Brand Building Conference. The report is divided into 6 items, including: 13 authentic Chinese herbal medicine brands, 11 ecological Chinese herbal medicine brands, 30 Chinese medicine decoction pieces brand products, 28 Chinese medicine decoction pieces brand enterprises, 29 Chinese medicine innovation brand enterprises, and the top 100 Chinese patent medicine industry.
On December 10, Liu Zhanglin, executive vice president of the China Association of Traditional Chinese Medicine, delivered a speech at the 4th China Traditional Chinese Medicine Brand Building Conference. Photo courtesy of the General Assembly.
According to the "Evaluation Standards for Traditional Chinese Medicine Brands" and the construction goals of the "China Traditional Chinese Medicine Brand Building Action Plan" of the China Association of Traditional Chinese Medicine, the 2023 authentic Chinese herbal medicine brand and the 2023 ecological Chinese herbal medicine brand will be generated, focusing on promoting the brand building of Chinese herbal medicines derived from the traditional recognized Taoist real estate area and ecological planting development concept.
According to the group standard "Evaluation of Traditional Chinese Medicine Brands Part 3 Traditional Chinese Medicine Decoction Pieces" issued by the association, the 2023 Chinese medicine decoction pieces brand enterprises and 2023 Chinese medicine decoction pieces brand products will be produced, so as to guide the Chinese medicine decoction pieces industry to explore from the large varieties and characteristic processing technologies or excipient varieties with resource advantages, promote the inheritance and innovation of traditional Chinese medicine processing, and promote the large-scale and standardized development of traditional Chinese medicine decoction pieces.
In 2023, the China Association of Traditional Chinese Medicine will also launch the "Traditional Chinese Medicine Innovative Brand Enterprise" for the first time, which will produce the 2023 Chinese medicine innovative brand enterprises from the four dimensions of new product vitality evaluation index, technology improvement evaluation index, product communication evaluation index, and scientific and technological reward evaluation index, promote the combination of traditional Chinese medicine and modern science, encourage traditional Chinese medicine enterprises to be honest and innovative, and promote the development of traditional Chinese medicine innovative brand enterprises.
The China Association of Traditional Chinese Medicine also conducted an evaluation and analysis of Chinese patent medicine industry enterprises above designated size, and produced the top 100 Chinese patent medicine industry in 2023. The annual sales revenue of the shortlisted enterprises is more than 500 million yuan, including 11 enterprises with more than 10 billion yuan, 67 enterprises with 1 billion 10 billion yuan, and 22 enterprises with less than 1 billion yuan.