Wenshen's sudden popularity, two live broadcasts in one night earned 8.4 million, is it a coincidence or is there a promoter behind it?
Recently, an ordinary driving school instructor Wen Shen (Wen Huijun) became popular on the Internet with his unique dance style, and the two live broadcasts made a profit of 8.4 million yuan overnight. How did he suddenly become popular?Whether there is a deeper driving force behind this, let's analyze them one by one.
Dance is popular all over the country: the origin of subject three
Subject 3 "Dance is popular all over the country, and its origin can be traced back to a wedding scene in Guangxi. Zhu Kaihong felt that the wedding performance was monotonousSo he created this kind of dance of shaking the flowers, twisting the waist, swinging the hips, and bending the feet.
However, what really made this dance popular was the emergence of waiters in Haidilao stores in the performance of "Subject 3"**. As a result, there are many imitators of this funny dance and it has become a popular trend among young people at the moment.
Amateur driving school instructor Yonghong: The rise of Wenshen
In this "subject three" craze, a driving school instructor - Wenshen, stands out with his unique style. Wenshen is not a professional dancer, but an amateur born in the 70s. He went from a relatively unknown account to an internet celebrity with 4.7 million followers in just a few days.
Some people calculate that he has gained more than 4 million followers in just 4 days, and what is even more remarkable is thatHe earned 8.4 million yuan in one day through two live broadcasts, which sparked doubts and curiosity.
One person has three identities: the multi-faceted life of hearing God
There are three accounts of Wenshen, namely Li'an Wenhuijun Driver Service Department, Wenshen, and Wenhuijun. Each account represents a different role, in the morning is a driving school instructor with students, at noon is a "smelling god" who dances earthy dance, and in the evening is an affectionate Wenhuijun who sends emo copywriting. This multi-faceted display allows him to attract different types of audiences at different times, forming a unique content operation strategy.
The charm beyond "subject three": sentimental copywriting resonates
In addition to the cheerful dance, a large number of sad copywriting also appeared in Wenshen's account. These copywriters suddenly swiped the circle of friends on a snowy day to express their emotions, and at the same time, they became a way for many young people to express their true selves by borrowing the mentality of "playing stalks". Despite the doubts about his sudden popularity, this authentic and diverse content attracts a large number of young viewers.
Soaring followers and live streaming revenues: the business behind it
Wenshen's success is inseparable from the operation team behind him. The total number of fans of the three accounts has reached more than 7.3 million, among which the "Wenshen" account has increased rapidly.
In the live broadcast, he received a reward gift of 8.4 million yuan in one day, which raised questions about Internet celebrities lying down to make money and getting rich by traffic. Although some believe that this phenomenon is poorly oriented,But others see it as a manifestation of diverse pop culture in the age of the internet.
Is there a push behind it?Controversy and Interpretation
As for the reason why Wenshen became popular overnight, some people suspect that there is a driving force behind it. Angel investor Guo Tao believes that pop culture in the Internet era is diverse, and people of different ages have the opportunity to become Internet celebrities. Wenshen may have successfully attracted a large number of fans because he captured the current young people's preference for funny, humorous, self-deprecating and other elements.
At the same time, the operation team behind him also plays a vital role through accurate targeting of target audiences and effective marketing strategiesHelped Wenshen accumulate a large number of fans and attention in a short period of time.
The Rise and Fall of Internet Celebrities: A Case Study
However, not all influencers stay popular for long. Take Yu Wenliang as an example, he increased his followers by 2 million by recording his real daily life and not doing expression management, but after the collapse of his personality, his account lost 400,000 fans within a few days. This phenomenon shows that the success and failure of influencers are related to many factors such as personal talent, platform promotion, and fan operation.
Influencer Responsibility and Development: Regulation and Cooperation
Behind the rise of influencers comes issues of responsibility and regulation. For internet platforms, it is necessary to strengthen the review of influencers, regulate advertising and commercial activities, improve the revenue sharing mechanism, regularly review popular content, and cooperate with regulatory authorities to maintain the healthy development of the online live streaming industry. This is essential to ensure the authenticity and legitimacy of the content and to protect the rights and interests of viewers.
The multifaceted nature of the influencer phenomenon
The success of an influencer often involves a variety of factors, including personal characteristics, platform promotion, fan operation, and possible capital operation. Wenshen's success is no coincidenceThrough his unique dance style, multi-faceted content presentation, and the efforts of the operating team behind him, he managed to attract a large number of fans and achieved unexpected achievements.
However, the rise of influencers also comes with regulatory issues to ensure the health of the industry. In the age of the Internet, the rise and fall of influencers will continue to be a multifaceted and dynamic process.
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