With the continuous development of wireless communication technology, the performance and experience of Bluetooth headsets are also improving, making this market extremely active. In this market, major brands are launching their own Bluetooth headset products, from high-end to low-end, from in-ear to earbuds, all kinds of styles. These products not only perform well in terms of sound quality, noise reduction, battery life, etc., but also have more intelligent functions, such as voice assistants, intelligent connections, etc. The intelligent function makes the Bluetooth headset no longer just a tool for listening to songs, but also an indispensable smart device in people's daily life.
Let's take a look at the "best-selling" Bluetooth headset brands on the market. The 10th place in consumer satisfaction with Bluetooth headsets is QCY, with a satisfaction score of 668。The products of Hele Electronics include true wireless earphones, noise-canceling headphones, sports headphones, headphones, gaming headphones and portable amplifiers. Among them, the shipment of true wireless earbuds once rushed to the top four in the world;Baseus ranked 9th on the list, with a satisfaction score of 677。It is the industry's leading new life digital brand, and has been on the TOP1 of the 100-yuan headset hot sales list for many times, and the cumulative sales of Bluetooth headsets have exceeded 3 million pieces.
The 8th place in consumer satisfaction with Bluetooth headsets is Sena, with a satisfaction score of 683。Zhichuang is a brand of all technologies, and Ouyang Nana is invited to be the brand spokesperson. The main ear clip-on Bluetooth headset products, open non-in-ear design, the brand has polished and adjusted the sound quality of the product thousands of times to present a higher quality experienceEdifier ranked 7th on the list, with a consumer satisfaction score of 695。It is a professional audio equipment enterprise integrating product creativity, industrial design, technology research and development, large-scale production and independent marketing. A number of headset products have won awards such as iF Design, CES Innovation, and Japan VGP, and it is one of the Bluetooth headset brands with the largest shipments in the world.
The 6th place in consumer satisfaction with Bluetooth headsets is OPPO, with a satisfaction score of 734。In 2023, the number of monthly active users of OPPO mobile phones worldwide will exceed 600 million, and the Bluetooth headset series includes Enco X series, Enco Free series, Enco Air series, Enco R series and OnePlus smart earphone seriesXiaomi ranked 5th on the list, with a satisfaction score of 765。One of the world's leading smartphone brands in terms of shipments, the number of connected IoT devices (excluding smartphones, laptops and tablets) on Xiaomi's AIoT platform reached 65.5 billion. Its best-selling Bluetooth headset product online is the Redmi Buds4.
vivo ranked 4th on the list, with a consumer satisfaction score of 792。There are more than 320,000 offline sales and after-sales outlets around the world, with 500 million+ users. The best-selling Bluetooth headset products on vivo online are vivo TWS air2 and Bluetooth 53. Stable connection, AI call noise reduction, IP54 dustproof and waterproof;The third place in consumer satisfaction with Bluetooth headsets is Huawei, with a satisfaction score of 816。The number of Huawei devices running HarmonyOS exceeds 2With 400 million units, the number of monthly active users of Huawei devices worldwide has reached 7300 million. Huawei's FreeBuds series of Bluetooth earphones have shipped more than 20 million units nationwide.
Sony ranked No. 2 on the list, with a consumer satisfaction score of 853。It is a world-renowned manufacturer of audio-visual, video games and communication products. The WF-1000XM5 Bluetooth headset has been created, a dual-chip system developed by Sony, a new generation of integrated processor V2, and a new generation of HD noise reduction processor QN2E work together to better control the 6-microphone system, spanning both ears, with excellent noise reduction effect, and can achieve an excellent listening experience in a variety of environments.