The tissue market is a market full of diversity and change. Based on the use and characteristics of the product, the tissue market can be divided into different categories such as toilet paper, facial tissue, handkerchief paper, kitchen paper towel, etc. These categories, in turn, can be further subdivided into different varieties and specifications. For example, toilet paper can be divided into different varieties and specifications based on its fiber composition, thickness, water absorption, and other indicators.
At present, the competition in the domestic tissue paper market is very fierce. Due to the relatively low barrier to entry in this market, there are many competitors. These competitors include large multinationals and small family businesses. These companies compete in terms of product quality and brand. In order to gain a larger market share, some companies are constantly launching new products and activities. At the same time, some companies are also staying competitive by improving production efficiency and reducing costs. Nowadays, consumers' demand for tissue paper is no longer just basic cleaning and hygiene needs, but more attention is paid to product quality and environmental performance.
The following is based on the 2023 household paper satisfaction ranking announced by the institution, and a brief inventory of the mainstream household paper brands on the market. The 11th place in the satisfaction ranking of household paper is Watsons, with a satisfaction score of 415。A well-known beauty product retailer, there are more than 8,000 stores, and Watsons' self-operated brands account for more than 30% of the sales in stores. Household paper products are mostly toilet paper and handkerchief paper;Plant protection ranked 10th on the list, with a satisfaction score of 658。**It has a good sales performance, of which the cumulative sales of hanging paper pumping exceed 2 million pieces.
The 9th place in the satisfaction ranking of household paper is Zebra, with a satisfaction score of 658。The brand of Sichuan Huanlong Group has created the bamboo fiber extraction process of "biomass refining technology", and the best-selling product is bamboo pulp paperLibang ranked 8th on the list, with a customer satisfaction score of 706。Deeply involved in the paper industry for 30 years, its best-selling products are roll paper and toilet paper.
The 7th place in the satisfaction ranking of tissue paper is Mayflower, with a satisfaction score of 751。The main kitchen paper towel has the effect of absorbing oil and locking water;Shujie ranked 6th on the list, with a customer satisfaction score of 791。The best-selling products of Kimberly-Clark's paper towel brand include wet toilet paper and Hokkaido milk facial tissue.
Qingfeng ranked 5th on the list, with a customer satisfaction score of 797。The brand of Jinhongye Paper Group is one of the leading brands in the domestic household paper category, and its best-selling products include log pumping paper, breeze kitchen paper towel extraction and coreless rolling paperThe fourth place in the satisfaction ranking of household paper is Depot, with a satisfaction score of 805。The brand originated in Germany and has a history of more than 90 years. Best-selling products include toilet paper, roll paper and handkerchief paper, and DUPON can be called the "originator" of handkerchief paper.
Vinda ranked third on the list, with a customer satisfaction score of 818。Founded in the mid-80s of the last century, it is one of the largest hygiene products enterprises in Asia, with 13 production bases. The representatives of the best-selling products include cotton tough embossed tissues, and the brand spokesperson invited film and television actress Zhao Liying;The second place in the satisfaction ranking of household paper is Jierou, with a satisfaction score of 826。It has successively introduced advanced papermaking and fully automated equipment, and gave priority to the use of imported virgin wood pulp to ensure the high standard and high quality of each product. The representative of its best-selling products is the face wettable paper, which is soft and comfortable and smooth to the touch.
The first place in the 2023 household paper satisfaction ranking is Xinxiangyin, with a satisfaction score of 836。The brands of Hengan Group, with warmth and care as the tonality, are close to the inner demands of consumers in paper research, and maintain the enthusiasm for exploration and the vitality of innovation. The global brand spokesperson invited the popular Zodiac Campaign, and the best-selling products include Tea Classic Toilet Paper, Cloud Softening Series Rolling Paper and Triple Wet Toilet Paper.