Recently, Ma Yun Holdings' 1.8 Food Technology Co., Ltd. (hereinafter referred to as "1.8 Food") submitted an application for trademark registration on "No Pepper, No Joy". It is reported that the international classification of the trademark is convenience food, and the current trademark status is pending substantive examination. The move has sparked speculation that Jack Ma's companies may enter the convenience food market.
1.8 Food is a technology company controlled by Jack Ma, mainly engaged in food technology research and development, production and sales. The application for the registration of the trademark "No Pepper No Joy" may be an attempt by the company in the field of convenience food. Judging from the brand name, "no pepper is not happy" suggests that this product may be related to chili pepper, and chili pepper is a common condiment that is widely used in various cuisines, especially in the field of convenience food. Therefore, some industry insiders speculate that 1.8 meters food may launch a convenience food with chili pepper as the main flavor.
In fact, in recent years, with the acceleration of the pace of life of consumers, the market demand for convenience food has been growing. In this market, there are not only traditional instant noodles, quick-frozen dumplings and other categories, but also a variety of new types of convenience foods, such as self-heating hot pot, instant rice, etc. These products are popular with consumers because of their convenience and delicious characteristics. Therefore, the application for the registration of the trademark "No Pepper is Not Huan" is likely to be the potential of the convenience food market and hopes to open up new business areas.
Of course, trademark registration is only one of the preliminary preparations for enterprises to enter a certain market. In order to stand out in the highly competitive convenience food market, 1.8 Foods also needs to work hard in product development, production, and marketing. In addition, in the face of existing brands and products on the market, how to make consumers recognize and accept "no pepper is not happy" is also a matter of concern.
In short, Ma Yun Holdings' 1.8 Food Technology Co., Ltd. applied for the registration of the trademark "No Pepper No Joy", which shows the company's attention and interest in the convenience food market. In the future, we will wait and see whether 1.8 Foods will really launch convenience foods with chili peppers as the main flavor.