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As time goes by, the competition in the domestic market has become more intense. In order to better seize the market, many car companies will also launch sub-brands and release a wave of new models in 2024. Among them, NIO will launch the Alps sub-brand, Xpeng will also cooperate with Didi to launch the MONA brand, and Yu Chengdong will launch the Zhijie and Wenjie after the launch of Hongmeng Zhixing, which will be jointly launched by Huawei and BAIC and JAC.
As one of the representative car companies of the new domestic car-making brand, NIO's new sub-brand with the internal code name Alps will also focus on the market segment of 200,000 yuan, and its first model will also be released in the second half of 2024, and its competitors will also be locked in mainstream models such as Tesla Model3, BYD Han, and Xpeng P7. At the same time, according to people familiar with the matter, the development of the first model of the Alps brand is going smoothly and will be based on the NT3It is built on the 0 platform, adopts an 800-volt high-voltage architecture, is equipped with 60kWh and 90kWh batteries, and shares a battery swap station with NIO.
At the same time, according to the previous news on the Internet, Alps will be independent of the NIO brand in the future, and will have independent stores, service outlets, and operation methods. After all, in order to achieve the goal of increasing sales for the whole year, this model will also take on the heavy responsibility, and the subsequent sales of the Alpine brand will also account for more than half of the NIO brand.
On August 28 this year, Xpeng Motors and Didi Chuxing jointly announced that they had reached a strategic cooperation to jointly launch the "Mona" brand of A-class smart electric vehicles and achieve mass production in 2024. At the same time, according to He Xiaopeng, the brand will mainly focus on the ** range of 150,000 yuan, focusing on the To C market and taking into account the To B market.
Moreover, according to the goals reached by the two parties, Didi will also open the full ecological empowerment to Xpeng Motors for the first time, and Xpeng will also introduce XNGP, intelligent cockpit, Fuyao architecture and other related key technologies for the first model. Based on the overall resources and strength of both parties, the annual sales target of the first model is expected to be more than 100,000 units. It can be seen that both sides are full of confidence in this.
In addition, at the 2023 Guangzhou Auto Show, Yu Chengdong said that after the launch of Zhijie and Wenjie, Hongmeng Zhixing will also have two "Jie" brands, which are from BAIC and JAC, and may be off-road SUVs and luxury MPV models. At that time, this move also aroused heated discussions among many netizens, and Huawei has applied for trademarks such as "Tuojie", "Lanjie", and "Yijie". Let's look forward to how it will be named in the end.
After all, at the level of intelligent driving, Huawei Hongmeng Zhixing has attracted the attention of many consumers with the appearance of Zhijie S7 and Wenjie M9, and it has become synonymous with Huawei. As for the cooperation between BAIC and JAC and Huawei, what kind of models will be brought to consumers in the end is indeed very exciting. Of course, we will continue to follow up on more news about the new car.
At present, the competition in the automotive industry at home and abroad is becoming increasingly fierce. In the face of market competition, the domestic automobile market has experienced an extraordinary year, and how to stand out in the fierce market competition has also become a problem for many car companies. Are you optimistic about the new brand that will be released soon?Welcome to leave a message below to discuss.
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