Cantonese people are famous for their pursuit of the ultimate food culture, and "The Story of the City" has become a standout among Guangdong's online food programs. Why can this store exploration food show stand out and become a "party overlord"?Xiao Yuer believes that a lot of it is thanks to the host. Among them, the three hosts of "The Story of the City", Da Qiu, Jia Sheng and Amway, as well as the photographer Aaron, who often appears on camera, have their own merits. After years of development, "Pinchengji" has become a well-known online food program in Guangdong, whether it is an old neighborhood or a student brother. Da Qiu is a veteran-level host, and he is the first host to appear after "The Story of the City" transformed into a store exploration form.
However, due to his greasy appearance and the regression of his business ability, his reputation is not very good now. And Brother Anli has not been on the scene for a long time, but with the title of young chef god in Guangdong, Hong Kong and Macao and his point-to-point comments, he has been well received by fans. And Jiasheng, who is also the senior host of "The Story of the City", performed decently at the beginning, and slowly developed the stalk of "Female Yangsheng", which was differentiated from Daqiu, and began to circle fans, and now has the highest popularity. He often eats porridge, noodles, noodles, fast food or some cost-effective restaurants, and is nicknamed the "godfather of carbs" by fans, and he is also very approachable, often playing stalks with netizens.
Before becoming the host of "Pinchengji", Li Jiasheng was the host of variety shows on Guangdong TV, hosting Guangdong Satellite TV's "Vitality Da Chongguan", Southern Satellite TVTV's TVS-2 "I Love to Return to Taste", Guangdong Public Channel's "Car Life" and other programs. He has also appeared in the 2016 Guangdong Spring Festival Gala "Golden Monkey Dream Wanjiahuan", and the second season of Southern Satellite TV's TVS-3 love song reality show "Music for Love". Before that, he was a radio DJ and briefly hosted the famous radio program "Born to be Happy" in Guangdong.
The success of the hosts lies not only in their talent and popularity, but also in their ability to lead the theme and trend of the show, allowing the audience to understand the history, culture and people behind the food while tasting the food. In addition, the hosts' reviews and store visits can also guide the audience and make them more informed about their restaurant choices. In short, the reason why "Pinchengji" has become the leader of Guangdong online food programs is not only the characteristics of Cantonese people's pursuit of the ultimate food culture, but also the talent and popularity of the hosts, as well as the ability to lead the theme and trend of the show, so that the audience can appreciate the history, culture and human feelings behind the food while tasting the food.
Pincheng Ji": "Word of mouth is declining, and new breakthroughs are in.""Tale of the City" is a well-known food exploration program that has been loved by the audience for many years. However, in the past two years, the word-of-mouth evaluation of the audience has declined, and many fans have found that the restaurants presented in the show are different from the actual situation. At the same time, the form and quality of the show's store visit failed to bring new surprises. So, how can "The Story of the City" break through the bottleneck and regain the audience's love?Li Jiasheng, a host from Guangdong TV, started his hosting career as early as 2003. As a newcomer, he participated in radio competitions and improved his typhoon and courage through constant training and challenges.
In order to better learn Xi, he often patronizes the front line of popularity, and the live broadcast room of "Born to Be Happy" has become a place for him to learn Xi. There, he became acquainted with Lin Yi and maintained a good relationship with him. In May this year, Li Jiasheng appeared as a guest on "Born to be a Happy Man", and Lin Yi was also invited to be a guest of "The Story of the City". It can be said that the behind-the-scenes team and hosts of "The Story of the City" have rich experience in TV stations. However, in addition to the host's experience, the team behind "The Story of the City" also has a similar background. Many staff members have worked in TV stations, and even the boss Zeng, the big boss behind the scenes, came out of the provincial station.
Boss Zeng worked as a column producer on the public channel "DV Live", and in just 5 years, he achieved an amazing performance from less than 200,000 to more than 100 million. This undoubtedly proves his ability and strength, he is not just a "sweet potato zeng" as Yao Daqiu said, but a real cow man. However, like many shows, "The Story of the City" also faces development bottlenecks. In recent years, the audience's word-of-mouth evaluation has declined a lot. After watching the show, many fans went to visit the restaurants introduced in the show, only to find that the actual taste of the dishes was different from what the host said. In addition, the show has maintained the same store visit format for many years, which is easy to make the audience feel fatigued.
Looking back on the first few years, the quality of "The Story of the City" is higher, and it really tastes a city from the perspective of food and brings more wonderful content to the audience. In "The Story of the City", we not only saw the stories of the hosts, but also learned about their backs. Yao Xu, a 40-year-old former host of Guangdong TV, once collaborated with Stephen Chow on a movie, and now has become the host of "The Story of the City". Guangdong TV host Lu Junyu experienced the tragicomedy of the family, lost his parents one after another, and had a pair of children with his wife. Dong Tong, the 48-year-old grandmother of Han, gave birth to four children, including a pair of dragon and phoenix fetuses, and her eldest son is handsome and cute.
The stories of these hosts echo the image of their shows, making the audience love and follow them more. So, in the face of the decline and development bottleneck of the audience's word-of-mouth, how should "The Story of the City" break through?First of all, the show needs to pay more attention to the authenticity of the restaurant and the taste of the dishes. The host should be more objective and fair when introducing the restaurant, not exaggerated, and avoid misleading the audience. At the same time, the show can also try new forms of store visits, adding some creativity and interactivity to attract the audience's attention. In addition, it is also important to improve the quality and excitement of the content.
The program can pay more attention to the characteristic cultural and historical background of the city, so that the audience can learn more about the charm of the city while tasting the food. All in all, "The Story of the City" needs to find a breakthrough in the decline of word-of-mouth and the bottleneck of development. By focusing on the authenticity of the restaurant, changing the form of visiting the store, improving the quality of the show and injecting more urban cultural elements, the show is expected to regain the audience's love. At the same time, the hosts of "The Story of the City" can also show their personality and charm more and establish a closer connection with the audience. I believe that with the joint efforts of the program team, "The Story of the City" will usher in new glory. How do you think "The Story of the City" should break through the bottleneck and regain the audience's love?
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