Huawei phonesIt has always been the favorite of the Chinese peopleMobile phonesbrand, but the latest data shows thatHuaweiIn November, it was surprising that it only ranked fourth in terms of new activations. This change is actually understandable, because of the sanctions in the United StatesHuaweiPrior to 2019,HuaweiHas been the leader of the domestic market, otherMobile phone manufacturersNone of them are good enough in comparison. And this year, due to restrictions in the United States,Huaweihad to give up the throne of market share, othersMobile phone manufacturersThere was also an opportunity to compete for market dominance, hence the domesticMobile phonesFrequent changes in market share rankings.
However,HuaweiIt still has a lot of power and influence. The latest data shows thatHuaweiThe number of activations of its products is 40140,000 units, ranking fourth, only less than 20,000 units less than the third-ranked Honor company. If you putHuaweiCombined with Honor, their activation amount is 80450,000 units, surpassing the number one in the rankingsMobile phonesThe brand has more than 2 million units.
Xiaomi as the second in the rankingMobile phonesbrand, the number of activations is up to 52430,000 units, and it is not sanctioned by the United States, why is it sold so much in the domestic market?Here are a few reasons why:
1.**Strategic differences: Xiaomi focuses on high cost performance, making itMobile phonesMore competitive. Xiaomi phonesThe price starts from 1000 yuan, and there are a variety of models at different prices to choose from, and the models with the same configuration, Xiaomi's ** is usually lower than other brands. WhileHuaweiIt is more in pursuit of the high-end market, which is relatively high.
2.Differences in sales channels: The sales channels on Xiaomi** are very developed, and offline and online are blooming everywhere. ExceptMobile phones, Xiaomi also has a variety of other products, such as TVs, washing machines, sweeping robots, hair dryers, etc., all under the banner of high cost performance. Considering China's economic situation and consumer demand, Xiaomi's shipments are naturally comparableHuaweiHigh. WhileHuaweiPay more attention to the sales of physical stores, and online sales are not as developed as Xiaomi.
3.Brand image differences: Xiaomi's brand image is younger, more stylish, and more personalized, with a focus on user experience and social ** marketing. Now the economic situation is not optimistic, and young people have begun to pay attention to cost performance and are sensitive to the best. WhileHuaweiThe brand image is more stable, professional and high-end, attracting more high-end users.
Although Xiaomi's new phone activation is higherHuawei, butHuawei's sales and profits are not necessarily lower than Xiaomi's, becauseHuaweiThe average price is higher, and due toHuaweiWithout sanctions, they have access to more technology and resources to improve the competitiveness of their products.
Honor phonesAs the third-ranked brand, the number of activations was 4.03 million units, with a growth rate of nearly 13%. AsHuaweiIts sub-brands,Honor phonesIt has been in the spotlight. Glorious past lives come fromHuaweiKeen insight into market demand, in order to meet the needs of young consumers for fashion, performance and qualityHuaweiThe Glory series was launched. From the Honor 3C and Honor 6 to the current Honor V20 and Honor 20, every product representsHuaweiThe pursuit of technology and response to market changes. Honor phonesWe continue to pursue breakthroughs and improve user experience, while actively expanding the global market and cooperating with operators around the world to provide consumers with more choices. Today, Honor has become a global recognizanceMobile phonesbrand, representedHuaweiThe innovative strength and competitiveness of domestic brands.
The fifth and sixth places are respectivelyvivowithoppo, the number of activations is 38330,000 units and 37630,000 units. The total number of activations of other brands is only 1.78 million units, which is basically negligible. These brands include:Samsung, OnePlus, and so on.
vivoMobile phonesHe has performed well in the past few rankings and even reached the number one position in the country in July. vivoThe significant increase in sales was mainly due to the high cost performance of its iQOO brand. A certain model of iQOO is priced at only 1669 yuan, equipped with a flagship-level processor and a large battery, and has a very high cost performance.
As for whyHuaweiThere are several reasons for the low number of shipments. First of all,HuaweiThe Mate60 has been in short supply since its launchKirinChipsThe production speed is slow, resulting in limited shipments. Secondly,HuaweiIt pays more attention to the high-end market, and is relatively high in the overall **. However,HuaweiThe future is still bright, and their activation growth rate is the highest, and the future is expected to be withApplesCompete.