A few days ago, Douyin officially issued new regulations to crack down on the improper profit-making behavior of matrix numbers, making it clear that it will strictly crack down on organized behaviors that publish low-quality content in batches through "large and small accounts" and drain traffic to each other and make profits by improper means.
It is reported that after the implementation of the new regulations, Douyin has severely punished a number of cases, banned the matrix number of millions of fans, and cooperated with the public security department to arrest the members of the criminal gang involved in the case. This shows that Douyin is determined to deal with this kind of chaos and maintain the platform's content ecosystem. What is a Matrix Number?To put it simply, it is a network composed of multiple accounts, which drains traffic to "large accounts" through "small accounts".
Finally, the "large number" is realized to make a profit. The specific method is to publish low-quality homogeneous content in batches, induce users to follow by swiping likes and following, and then guide to the "large account". With massive traffic, through influencer marketing, tuba is used**Monetization methods such as advertising. Even if the account is blocked, you can register a new account immediately to continue the operation.
This type of matrix number has seriously affected the order of the Douyin platform. On the one hand, it occupies resources and squeezes the space for original contentOn the other hand, there is a risk of fraud and constant harassment of users. In order to curb this kind of chaos, Douyin's new rules are clear, and large and small accounts will be severely punished. As soon as the violation is discovered, it will be dealt with;As a profit-maker, the tuba will also be severely cracked down, including canceling the right to contribute, clearing fans, etc. In addition, Douyin will also cooperate with the judicial department to track down the gang involved.
After the implementation of the new regulations, Douyin and the public security organs successfully smashed a number of criminal gangs. For example, a matrix account publishes vulgar content in batches through a small account and drains traffic to the large number "Xu**1", and finally the account has 700,000 fans. After investigation, Douyin has cleared the relevant trumpets and permanently banned the tuba.
Another example is that there are gangs that use matrix numbers without medical qualifications to attract traffic through small numbers, and then illegally make profits from large numbers. After Douyin found out, it not only banned more than 30 accounts of the matrix number, but also assisted ** in successfully arresting the gang members. According to statistics, during the trial operation alone, Douyin investigated and dealt with a number of large accounts with millions of fans. This shows that Douyin is determined to curb this kind of behavior.
After the new regulations are officially implemented next year, it is expected that Douyin will continue to exert pressure on the matrix number to create a clear ecological environment. This is not only in line with the interests of the majority of users, but also promotes the healthy development of the platform. Let's wait and see!Douyin's introduction of new regulations this time to severely punish the improper profit-making behavior of the matrix number "big and small" can be said to be an important measure to govern the content ecology.
We must not only respond positively, but also continue to improve this mechanism to truly achieve the effect of long-term peace and stability. First, at the implementation level, in addition to continuous monitoring of matrix numbers, care should also be taken to prevent them from being transferred to other platforms to continue to run rampant. Specifically, it is necessary to strengthen information sharing and joint law enforcement between different platforms. Second, at the institutional level, we also need to further clarify the rights and obligations of platforms, creators, and institutions, and establish a scientific benefit distribution and restraint mechanism to curb the recurrence of similar behaviors from the source.
Third, in terms of technical means, the platform can increase investment and use cutting-edge technologies such as artificial intelligence to improve monitoring efficiency. The establishment of a blacklist system, once confirmed as a matrix number, comprehensive ** is also a way. Fourth, strengthen the guidance of the first to make users aware that participating in the matrix number is conniving at illegal and criminal acts, and they may also be victimized. Only by intensifying social supervision can a joint force be formed.
Finally, this is also the beginning of the rectification of content chaos, and platforms such as Douyin need to continue to improve the rules and strengthen law enforcement. While intensifying the crackdown, it is also necessary to encourage originality and create a creative environment with equal opportunities. Only by deepening reform and persevering can we finally usher in a clear cyberspace. This is a long-term task, which needs to be jointly promoted by the regulatory authorities, platform companies and the public. Let's work together!