You may have heard of Hu Weiwei, the founder of Mobike, a post-80s woman who used to be a car and technology journalist and later founded China's largest bike-sharing platform, which has taken the country by storm and even gone abroad to enter multiple overseas markets.
In the glory days of Mobike, she chose to cash out 1.5 billion and sold Mobike to Meituan, leaving a mess. Is this a shrewd business decision, or is it an irresponsible evasion?
Mobike is a dockless loan-and-return mode of smart hardware, users can quickly rent and return a Mobike through their mobile phones, and complete a few kilometers of city cycling at a time with a low price**. The emergence of Mobike has solved the "last mile" problem of urban travel, and also provided a new choice for environmental protection and health.
After Mobike was launched in Shanghai in April 2016, it quickly gained the favor of users and capital, and continued to expand its scale and coverage, becoming a leader in the bike-sharing industry.
Hu Weiwei, the founder of Mobike, has created a unique business model and product with her keen market insight and pursuit of technological innovation. Her team not only designed high-tech smart bicycles, but also developed the industry big data artificial intelligence platform "Rubik's Cube", which realizes real-time monitoring and scheduling of bicycles, improving operational efficiency and user experience.
She also actively cooperates with all parties, including **, banks, **social organizations, etc., to promote the transformation and civilization of urban mobility.
The development of Mobike has also faced great challenges and pressures. On the one hand, although the dockless mode of Mobike is convenient for users, it also causes some social problems, such as indiscriminate parking of vehicles, occupation of public resources, and affecting the image of the city. Mobike has to invest a lot of manpower and material resources to carry out vehicle maintenance, scheduling and other work, and at the same time, it also has to deal with the supervision and regulation of the first class.
On the other hand, Mobike's competitors are also emerging, such as Little Blue Bike, Ofo, etc., which have also adopted a similar dockless model, and even attract users with lower ** and fewer deposits. Mobike had to invest more in market expansion and user subsidies, resulting in huge losses and debts.
She believes that Mobike has fulfilled its mission by providing a new solution for urban mobility, as well as bringing value and benefits to users and society. She doesn't want to sacrifice her ideals and beliefs for the sake of the game of capital, and she doesn't want Mobike to lose its characteristics and advantages and become an ordinary means of transportation.
She hopes that Mobike will maintain its independence and innovation, rather than being overwhelmed by homogenization and low-price competition. She saw the plight and risks of Mobike, and realized that the development of Mobike had hit a bottleneck and a ceiling. Mobike's dockless model, although it has its advantages, also has its limitations and drawbacks.
Mobike's operating and maintenance costs are high, while users' willingness to pay and loyalty are low. Mobike's profit model and business model have not been effectively verified and optimized. Mobike's competitors are also increasing and improving, and Mobike's market share and brand influence are also declining.
The future of Mobike is full of uncertainties and uncertainties, and Hu may feel that he does not have the ability and resources to meet these challenges, nor does he need to take risks for an uncertain future.
She felt that Meituan was a suitable acquirer to provide more resources and support to Mobike, as well as better services and benefits to Mobike's users and employees. As a comprehensive life service platform, Meituan has a huge user base and data resources, which has a good complementarity and synergy with Mobike's mobility services.
Meituan also has strong technical and operational capabilities, which can help Mobike solve some difficulties and problems, and can also provide Mobike with more development space and opportunities. Hu Weiwei may think that instead of letting Mobike go it alone, it is better to make Mobike a part of Meituan and achieve greater value and influence.
The consequences of Hu Weiwei's cash-out may be as follows: she has personally gained a huge amount of wealth and freedom, can realize some of her dreams and plans, and can also enjoy more life and leisure. She can choose to continue to start her own business, or invest in some meaningful projects, or participate in some public welfare and social activities, or do something she loves.
She can also get rid of some of the stress and burden, and no longer have to worry and fatigue about the operation and development of Mobike. She can change from the role of an entrepreneur to an investor or advisor, providing support and guidance to other entrepreneurs, and also taking pride and satisfaction in her achievements and contributions.
Her team and partners have also been affected and changed, some may leave with her, some may stay at Mobike to continue working, and some may choose to find another career or start a business.
Her team and partners may have different opinions and feelings about her, some may understand and support her decisions, some may be disappointed and resentful of her betrayal, and some may be neutral and indifferent to her whereabouts. Her team and partners may also need to readjust and realign their roles and responsibilities, as well as their relationship and collaboration with Meituan.
Some people may continue to use Mobike, some may turn to other bike-sharing or transportation methods, and some may lose interest and trust in bike-sharing.
Her users and society may have different evaluations and reactions to her routine, some may praise and admire her business acumen and success, some may criticize and despise her greed and evasion, and some may not care about and ignore her presence and influence. Her users and society may also need to re-recognize and evaluate the value and significance of Mobike, as well as the interaction and experience with Meituan.
We cannot ignore the impact of Hu Weiwei's cash-out on the future and destiny of Mobike, because Mobike, as an innovative product and model, still has the value and potential for its existence and development. We can only respect and understand Hu Weiwei's cash-out, and at the same time, we also look forward to and pay attention to the changes and progress of Mobike.