This article**[CCTV];
CCTV holiday consumption is a window to observe China's economy. During this New Year's Day holiday, we found new trends in consumption in our data, and we also felt the continuous increase in consumption enthusiasm.
According to the data, as of mid-December, the overall domestic travel orders for the 2024 New Year's Day holiday increased by more than 3 times year-on-year, hotel orders increased by more than 5 times year-on-year, air tickets increased by 205%, and vacation orders such as customized tours increased by 240%.
The ice and snow economy is becoming a growth point in the winter consumer market. According to the data, in November, the number of searches related to "skiing" increased significantly year-on-year, and the number of ski ticket orders** increased by 788% compared to the same period in 2019. Heilongjiang Yabuli Scenic Area has received 200,000 tourists since its opening in November, with the highest single-day reception of 8,000 people, a record high.
"North-south crossing" has become a new trend of consumption on New Year's Day. The data paints a picture of people's holiday travel: Guangzhou, Shenzhen and Shanghai are the top three tourists who love to travel to Northeast China, while warm southern cities such as Sanya in Hainan, Kunming in Yunnan and Nanning in Guangxi have become popular destinations for northern tourists to "escape the cold and New Year's Eve". The tourists who come from afar drive the growth of local hotels, scenic spots, restaurants and other multi-format consumption, injecting fresh water into the local economic development.