Peter Drucker, the "father of innovation", once said, "The purpose of an enterprise is to create customers", and the purpose of doing business should run through the whole process, and it will snatch the minds of consumers as soon as it comes up. To establish an effective brand awareness in the mind, enterprises need to use a unique experience to make the brand unique and prominent, with strong recognition and influence.
In other words, branding is a long-term battle, not an overnight one.
In this mental war, Hals has continuously strengthened the interaction and communication with young consumer groups through continuous efforts in product innovation, continuously brought "surprises" to users, and successfully attracted the attention and love of more consumers.
Recently, the 28th Hals New Product (Spring and Summer) Conference in 2024 was successfully held, which focused on the core of the new products in the spring and summer of 2024, the Yuanli series and drinking power series products, and launched two new glasses: Hals Yuanli Bullet Cup, Hals Yuanli Rope Cup, Hals Drinking Power Round Cup, Hals Drinking Power Fat Cup, Hals Drinking Power Square Cup, as well as Hals Shangpin Ring Glass and Hals Tea Rope Glass.
The launch of new products in the spring and summer of 2024 also indicates that the Hals brand will accelerate the upgrading of the circle, bringing consumers a new product experience, and it is another achievement on the road of Hals brand upgrading.
Feng Yangyang, manager of Hals' product innovation and development department, said: "Yuanli series and drinking power series cups are important new products launched by Hals in 2024. In the context of the industry with serious product homogenization, we hope to achieve the ultimate professionalism in the development of new products, and visualize the professional, and take "visible professionalism" as the core concept of our product development.
Yu Renfang, chief brand officer of Hals Brand Strategy and Product Planning Center, put forward the development goals for the new year from the perspective of the brand. He said: "In the past year, Hals has started its brand journey with the positioning of "the world's leading Chinese cup and pot expert", making full efforts online and offline, and the customer structure is also transforming to a healthier and more growth-oriented direction. Accurate brand positioning is inseparable from the undertaking of good products. In the future, Hals will continue to strengthen close cooperation with partners, continue to make efforts in product innovation and terminal promotion, and will also plan 6 major product series according to different market needs, and continue to create flagship star products. ”
As the first listed company in China's cup and pot industry, Hals has always adhered to the spirit of innovation and research since its inception, and currently has more than 613 effectively authorized national invention patents. Today, Hals products have been exported to more than 80 countries and regions around the world, with a cumulative sales volume of more than 500 million cups and pots, and it has also become the first Chinese enterprise in the industry to obtain the market position statement "Hals, the world's No. 1 cup and pot sales" issued by Euromonitor, a world-renowned information consulting company.
Every innovation and development is Hals' strength and determination to show all consumers as an expert in cups and pots in China. Creative multi-source healthy life, Hals also hopes to enable every consumer to enjoy a healthier, more convenient and more comfortable life experience. In 2024, we believe in the power of belief and the power of the brand, and in the future journey, let us move forward hand in hand to create more beautiful possibilities!