Last night, I had a chat with a partner who asked me about itMotivationthis topic. There is a psychological motivation behind what everyone does, what they say, and what they do. This kind of motivation, in addition to being instinctively driven, is to achieve a certain goal. For example, if we start from the motive and analyze and observe what various stakeholders do, it will be very interesting. It's better to have a personal name or an abbreviation, I will follow everyone's name on the Internet, and use pronouns such as Xiao Dong, Xiao Sun, Lao Yu, etc. in this article. Why stand up and say that the credit belongs to the team?What is the motivation?provoked this turmoil, but was not dismissed and held accountable, but was only verbally "criticized". Such a big platform, so much power?Is it a loophole in management, or is the behavior tacitly acquiesced?What is the motive, either to vent emotions or to instruct from above. "General" is to vent grievances, the key is to reply again and again, and these behaviors are "allowed". The "smart" one is to discover the above contradictions and leadership needs, or to be instructed by insinuations, and take the initiative to be a spearhead bird. If so, who might have given the instruction, whether explicitly or implicitly?Xiao Dong, in the whole thing, he is the passive and aggrieved party. It has to do with his temperament and workplace niche. Xiao Dong's position in the workplace selected by Dongfang is very embarrassing. The credit is great, talented, and blessed with personal IP influence. As the influence of IP increases, it has brought some "distress" to himself, as well as "threats" and "fears" to others. The embarrassing point is that Xiao Dong is just a salesperson, with no management rank, let alone real power, and he doesn't even have an honorary title. It's like an ordinary employee, but the salary is a lot more, with 10 million or something. But according to his influence, if he breaks away from the operation of Dongfang Selection, he is worth far more than 10 million. Look at the cultural head anchor "Yi Gongzi" next door is valued at hundreds of millions, and "Brother Xiao Yang" is hundreds of millions, they all work alone, at least they have the company's decision-making power. Xiao Dong is obviously a "reader", a person with feelings, warmth, and self-pursuit. It seems that he may not like the coldness of the business world, nor is he good at wandering in the power struggle of the business sea, he prefers a pure cultural anchor, and he is also said that he is just an "actor". Maybe his current ability and situation can only be a good actor, not a director. Company management, business ** level things, he can't touch, no opportunity, or this piece is too immature. Compared with "Yi Gongzi" and "Xiao Yang", they can not only do content in front of the stage, but also manage the team and do business. Of course, it is not excluded that they do not understand the business operation, but they can find partners and outsourcing teams to make up for the shortcomings of their capabilities. Xiao Dong is on fire, and he insists on staying on the New Oriental platform, even if the position is very embarrassing, he has not found another way out, and now that there is such a big turmoil, it can be seen in his response that he is a person with inner perseverance. Compared with the practice of a certain child of the top 500 secretary, it is indeed different. There is no elevation or belittling of anyone here, everyone has their own choice. Xiao Sun,Stand in his position and also see why he did itAs a high-achieving student, he worked in New Oriental as soon as he graduated, and climbed to the position of CEO for more than 10 years, which shows his strength. Sandwiched between the star anchor Xiao Dong and the top boss Lao Yu, he is aggrieved in life and workIf the conflict of interest between Xiao Dong and Lao Yu escalates, it will actually be a value conflict between Xiao Dong's personal IP and Oriental Selection and even New Oriental's corporate IP. This exists objectively, and this is not something that Xiao Dong and Lao Yu subjectively don't want to avoid. What should I do with my grandson?He must be the first to protect, that is, to put the interests of Lao Yu and the interests of the platform first. As a live broadcast business, Xiao Dong, the anchor, cannot be allowed to dominate for a long time, so the risk is very great. Whether Xiao Dong left or not, and what he left for, these are uncontrollable factors. A large part of the continuous packaging and promotion of the behind-the-scenes team is to contribute to the value of Xiao Dong's personal IP. Once Xiao Dong is leaving, Xiao Dong's personal IP value can be taken away, because this is bound to him personally. However, the behind-the-scenes team lost money, and the previous large cost investment did not bring sustainable long-term benefits. It took a lot of effort to cook the duck, and after only two bites, it flew away. Xiao Sun said live broadcast that Xiao Dong's salary is more than 10 million, is it really unprofessional?Can a CEO really be so arrogant and "smash" his mobile phone in the live broadcast room to hold a meeting with fans?What was his motive, deliberately?Or is there a lack of PR thinking?Now that he has been removed from office, it seems that he will be able to calm the storm. But Xiao Dong has experienced such a big event, and he can still completely business as usualThere are definitely subtle changes on the psychological level. What is Lao Yu thinking?
In the past, when I talked about New Oriental, I would only think of Lao Yu. Now Xiao Dong's fame is not small, and now when it comes to New Oriental, in the eyes of young people, Xiao Dong's topic may surpass Lao Yu. Will Lao Yu be jealous, one day Xiao Dong's limelight will overshadow him, and he can't hold it back?When New Oriental is mentioned in the future, everyone is talking about Xiao Dong instead of Lao Yu, isn't this scary?The status of the soul of a listed company is very important, and it is no longer a matter of open-mindedness. Lao Yu's personality in the eyes of the public is a warm existence, such as donating 80,000 sets of desks and chairs and other events, all of which are creating an IP image of an entrepreneur with feelings and a bottom line. Whether it is a character or nature, no matter where he goes in the future, his strategy is not to have a direct showdown with Xiao Dong. This is ugly, and the fans can't spare him on **, and the original good character image has collapsed.
Therefore, even if he wants to lay out in advance and resolve the conflict, the strategy he adopts will not be tough, but to take advantage of the trend, will Xiao Sun be that force?Is it possible that Xiao Sun did this set of "performances", sacrificing his image in the eyes of the public, but in line with Lao Yu's unspeakable interests in his heart?After experiencing such a turmoil, Lao Yu can continue to be the head of the house without being affected. Can Xiao Dong go back to the beginning?Even if he stays, will there be any change in the attitude of his colleagues towards him?Judging from the initial response, it seems to be a muddy one, and he has slapped fifty boards on each side, and it is impossible to see who he "prefers" a little more. Of course, from his standpoint, the purpose of his response is just to strike a balance. Balance the relationship between Xiao Sun, Xiao Dong, the Dongfang selection team, and the fans, and let the situation develop as much as possible towards the result he expected. Many fans, why are they crazy about supporting Xiao Dong?
On the one hand, Xiao Dong's self-** fans have risen by hundreds of thousands, and on the other hand, the fans of Dongfang Selection have dropped by hundreds of thousands. Fans and the public, why are so many people indignant and standing on Xiao Dong's side?To support Xiao Dong is to support your inner self. Xiao Dong represents ordinary people, a talented person who has developed with his own strength, and this down-to-earth identity is more suitable for the situation of ordinary people and resonates. However, such a person does not get the treatment status he deserves, and it is psychologically unacceptable to the public. Because of bullying Xiao Dong, it was like being bullied himself. In the hearts of fans, Xiao Dong is the projection of his heart, "I don't allow myself to be wronged like this, so I support Xiao Dong." ”As a "strong" party, in reality, the high-level with resources and the right to speak does not have an advantage in the first field. What's more, now the general public is now very resistant to capital, exploitation, these things. Why are the outsiders who are "weakly related" fighting?
The turmoil intensified, and many anchors or celebrities issued olive branches one after another, giving Xiao Dong grievances. The water inside is also deep. Some sincerely cherish talents, hoping that after cooperation, the flow will be strong and strong, and the value will be greater. Some are just rubbing traffic, in order to make a good impression in front of the public and be a favor. Throwing an olive branch is just shouting on the Internet, and there is no actual action, which can be ignored. If you really want to cooperate to dig talents, you must not just shout in the air.
A few final words. I wanted to write this topic on a whim, so I also went to check and understand the ins and outs of this matter. There is a clear feeling when I see the relevant content on the Internet. There is too much information, and there are a lot of exaggerated and distorted interpretations, and if you don't have discernment, it's easy to be rhythmic. Browsing content online, it's best to uphold:Information is information, facts are facts, and opinions are opinions. Make a distinction in mind and try to think as independently as possible about the content of opinions. Just like my article, there are facts and opinions in it. After all, I am not a person from the authorities, and I only know limited first-hand information from the Internet, so I can only rely on some public objective information, and then go to subjective analysis and thinking, which may not be 100% correct. The main point of this article is, first, that people revolve around interests, and second, that people have motives for doing and saying things. End of this article. If there is a harvest, remember to like and collect**, so that I can receive your signal. Set this number as a star, and you can receive every article push. If you want to see the previous essence articles, click this link: "Cognitive Growth Original Essence Articles Collection".
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