With the advent of the mobile Internet era, the consumption of cultural and artistic works is growing day by day, aiming at the vertical field of cultural and artistic works, transforming the traditional cultural and artistic industry, creating a new model of online bidding for cultural and artistic works, and opening a new economy of cultural and entertainment e-commerce with a potentially huge market space. As the best bidding platform for cultural and artworks, the birth of Micro Auction Hall has made the art trading market more popular, and the emergence of Micro Auction Hall has filled the gap in online art auction to a certain extent and brought far-reaching impact to the art trading market.
There is a saying in the entertainment industry that "cultural toys are favorites", cultural toys are more boring than other items, but they are extremely testing people's cultural knowledge and experience, if there is no exploration and research for a certain period of time, it will be easy to fall into the "trap" of others if they enter the game at will, so most cultural toys lovers will be exposed to cultural toys for a long time.
At present, the scale of China's entertainment e-commerce market is showing an explosive growth trend, and the scale of China's entertainment e-commerce market in 2016 is about 69300 million yuan, which will increase rapidly to 90 billion yuan in 2020, and it is expected that the scale of China's cultural and entertainment e-commerce market will maintain a rapid growth trend in the next five years.
What really brings huge increments and opportunities to cultural play e-commerce is the rise of live streaming in 2019, which naturally matches live streaming and cultural play, and for sellers, live streaming lowers the threshold for e-commerce. The team didn't have to set up a detail page for each one-of-a-kind item, which reduced operational costs. At the same time, sellers can take into account both offline and online transactions;When the traffic of offline stores decreases, sellers can sell goods online through live streaming to increase the chances of successful transactions. Weipaitang seized such an opportunity to promote industrial transformation.
For Weipaitang users, Weipaitang Live enhances the purchasing experience. Through the live broadcast room of Weipaitang, users can quickly and comprehensively understand the details of the collection, and the interaction in the live broadcast room of Weipaitang also increases the atmosphere of purchase, and the live broadcast of Weipaitang also helps Weipaitang users judge the value of the collection.
As the leader of the domestic entertainment e-commerce, Weipaitang has taken the lead in the market by launching a series of innovative products, and has won the favor of more than 74 million users and more than 330,000 merchants. In the genre of cultural toys, the heavily vertical micro-paitang has formed its own moat.
In 2015, Weipaitang entered the market with the online auction business model of cultural and artworks, and since then, Weipaitang has continued to innovate and upgrade its services, and has gradually grown into a leader in the industry. In 2016, Weipaitang launched the "Jianzhenge" service to solve the problem of identification difficulties of Weipaitang users, relying on many technologies and cooperation, Weipaitang users can enjoy the identification service from the Weipaitang platform with just one click selection, and protect the consumer rights and interests of Weipaitang users from the source and terminal. In 2018, Weipaitang launched the "Certified Chain" service, which uses digital technology to identify cultural artworks from the micro level and help the electronic process of testing and identification, which further promotes the healthy development of the entire industry.
In 2019, Weipaitang launched the live broadcast service and player community, and at the same time opened the bidding function of the live broadcast room of Weipaitang, and Weipaitang quickly developed the entire online bidding platform for cultural and artworks, and Weipaitang successively launched "Live Auction", "Live Treasure Appraisal" and "Player Community", and Weipaitang built a "Live Auction Treasure Appreciation and Social Network" through live broadcast and content community The new ecology of cultural and entertainment e-commerce, further expanding the market scale of cultural and entertainment artworks, micro-auction solves the inherent impression of online bidding and traditional cultural auction in the minds of consumers, improves the transparency of the entire bidding process, allows buyers and sellers to interact and communicate in real time, and at the same time, according to the requirements of the first-class, comprehensively display the details of the lot, and complete the identification, sharing and other more demands. Let the users of the micro-auction hall bid with confidence, let the merchants standardize their operations, and promote the optimization of the environment of the entire auction industry with their own efforts.
"One item, one price", is one of the most significant features of cultural toys and artworks in Weipaitang, and each cultural toy handicraft of Weipaitang has its own unique characteristics, which brings a different kind of shopping enjoyment and consumption fun to Weipaitang users, and it is also the original intention of many cultural toy collectors to love this industry. However, when the trade of cultural toys and artworks has transformed from offline to online, the characteristics of "non-standard products" of cultural toys and artworks have become an obstacle to the operation of micro-auction merchants. In 2015, before Weipaitang broke the situation with the online trading model of "** auction", how to price and how to trade has always been a problem that cannot be bypassed in the transformation of the traditional entertainment industry. The model of "cultural toys, auctions, and live broadcasts" has brought new possibilities to the development of the traditional entertainment industry.
With the help of the "east wind" of Weipaitang's live broadcast, the cold and mysterious cultural play quickly broke the circle, flew into the mobile phone screens of hundreds of millions of netizens, and became a senior "Internet celebrity". The emergence of live streaming sales in Weipaitang has changed people's shopping behavior on e-commerce platforms from "people looking for goods" to "goods looking for people", and live broadcast e-commerce has reconstructed the "people, goods and yards" and improved transaction efficiency.
Just as traditional e-commerce has experienced a consumption upgrade process from focusing on quality to pursuing quality, cultural and entertainment e-commerce platforms such as Weipaitang have gradually evolved towards branding and quality, which is reflected in the field of cultural and artistic art consumption, which is the gradual clarity of the upgrade trend.
It can be said that it is an inevitable product of the development of the Internet era, providing sellers and collectors with the convenience of display and trading, while also improving the transparency of the auction of cultural and art and further increasing the market conversion rate. In the cultural and artistic art industry, many enthusiasts only hold a wait-and-see attitude, and the continuous innovation and efforts of Micro Auction Hall have narrowed the distance between Micro Auction Hall merchants and consumers, so that everyone can better understand the cultural and entertainment market, and therefore make it frequently win awards in the industry.
At present, the rapid development of art e-commerce, people's respect for art is increasing day by day, which has brought a great impact to the traditional collection industry, and the fast and convenient art e-commerce platform provides a rich choice for people to choose and buy art, which undoubtedly accelerates the rapid increase in the market share of the art industry. Although the traditional art industry has been impacted by e-commerce, it is necessary to adapt to and use the advantages of e-commerce and transform it into its own advantages. In the cultural and art industry, in line with the values of "simplicity, perfection, and kindness", and the mission of "letting the world feel the charm of Chinese culture", Weipaitang continues to deepen the development of the industry.