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With the popularity of online shopping, we pay more attention to whether it is ** or officially authorized when purchasing goods. The sale of unauthorized goods is a serious violation that not only damages the reputation of the brand, but also infringes on the rights and interests of consumers.
1. Determination of the sale of unauthorized goods:
1.Merchandise**: Unlicensed merchandise is often sourced from unofficial sources, such as personal**, knock-off products, etc.
2.Trademark Identification: Unauthorized goods may not have a formal trademark logo or the logo may be significantly different from the official trademark.
3.Exception: Unauthorized products are usually lower, well below the market price of officially licensed products.
4.After-sales service: Unauthorized goods may not be eligible for official after-sales service, or the quality of after-sales service is poor.
2. Punishment for infringement sales complaints:
1.Deduction of points: ** Points will be deducted for infringing sales, and the number of points deducted depends on the specific degree of violation, and in severe cases, the store may be closed.
2.Fines: Infringing sales will also be penalized, depending on the violation and sales.
The specific criteria for deducting points and fines are as follows:
a.General violations: 1-3 points will be deducted and a fine of 500-1000 yuan will be imposed.
b.Serious violations: 4-6 points will be deducted and a fine of 1,000-3,000 yuan will be imposed.
c.Extreme violations: 7 points or more will be deducted and a fine of more than 3,000 yuan will be imposed.
3. Three ways to complain about product infringement:
1.Alibaba's IP** or National IP** Complaints: Through these official platforms, you can submit infringement complaints, provide relevant evidence and materials, and wait for the platform to process them.
2.Complaints from the Industrial and Commercial Bureau: You can complain to the local Industrial and Commercial Bureau about the unauthorized sales behavior, provide relevant evidence and information, and the Industrial and Commercial Bureau will investigate and deal with it.
3.Court appeal: If the above complaint channels cannot solve the problem, you can consider filing a lawsuit with the court to protect your rights and interests.
4. Entrust a rights protection company to deal with it:
Entrusting a rights protection company to handle the process has the following advantages:
1.Professional team: The company has a professional intellectual property rights protection team, familiar with laws and regulations, and able to provide professional legal support.
2.Time-saving: Rights protection companies can handle tedious rights protection matters on behalf of the brand, saving time and energy.
3.Improve the success rate: The company has the experience to develop an effective enforcement strategy to improve the chances of success.