Recently, Dongfang Selection has been in trouble again. On December 16, Dongfang Selection announced the suspension of live broadcasts and said that it would conduct closed-door thinking and review.
This is due to the fact that Tianquan, the anchor selected by Dongfang, inappropriately said and acted inappropriately during the live broadcast, taunting the audience and smashing his mobile phone, which caused anger and dissatisfaction among the audience.
Tianquan has a completely different style from the previous high-profile anchor Dong Yuhui. Dong Yuhui communicates with the audience with a calm attitude, while Tianquan is full of all kinds of small actions and inappropriate words.
During the live broadcast on December 15, Tianquan had an argument with the audience, and the audience mentioned what had happened recently in Dongfang Selection, while Tianquan blocked and blocked the audience in the live broadcast room and made some arrogant remarks. He claimed that the goods in the live broadcast room of Dongfang Selection were sold at a loss, and if the audience wanted to "retaliate" or "collapse" against Dongfang Selection, they only needed to buy the goods in his live broadcast room like crazy.
Tianquan's remarks were clearly provoking the audience, and he even suggested that the audience could buy goods and then unfollow them.
If you want to break down us, we will buy it, the fruit sticker is ten yuan, you want to break the Oriental Selection, the easiest way is to buy our eggs like crazy. ”
When he said this, Tianquan even smiled evilly, the yin and yang weird audience is "take the pass and black double kill", if one ID doesn't work, change the trumpet and then buy it, "spend the money and then take the off".
Use your brains, friends, use your brains, you also understand me, I've been holding back for two days. ”
This kind of live broadcast with loss-making routines, even third-rate stars and Internet celebrities no longer use it, does Tianquan really think that the audience selected by Dongfang will be gullible?
It is generally believed that there is a pursuit of profit in business activities, but at least it is necessary to make consumers feel that it is worth the money and that the product is not too inferior. Tianquan has always emphasized his losses, which not only failed to attract consumers, but also seriously reduced the taste and quality of Dongfang Selection.
What's even more infuriating is that Tianquan not only disrespects the intelligence of the audience, but also provokes the audience again and again. During the live broadcast, he openly smashed the table and smashed the phone, and later called it a "hand slip". Anyone could tell that he did it on purpose.
Tianquan is not stupid, he is obviously deliberately provoking and inciting. There is a problem with his values, which gives people the feeling that they are bad to the bone.
Now I think it's best for Dong Yuhui to leave this place, there is no harm if there is no comparison. After the appearance of other strange characters, Dong Yuhui's excellence was highlighted.
Up to now, the number of fans of Dongfang Selection has dropped from the peak of 31.15 million to 29 million, a decrease of more than 2 million real fans.
To be honest, if there is another madman like Tianquan in Dongfang Selection, I estimate that this company will not be far from going out of business. This incident has caused serious damage to the image of Oriental Selection, and they need to seriously reflect and take measures to rebuild consumer trust.
At the same time, the live streaming e-commerce industry also needs to strengthen the management and regulation of anchors to ensure that their words and deeds are in line with professional ethics and provide consumers with a good shopping experience.
As an emerging shopping method, live streaming e-commerce is developing rapidly, but it is also facing challenges in management and regulation. The quality and behavior of the anchor are directly related to the atmosphere of the live broadcast room and the shopping experience of consumers, and the industry needs to work together to strengthen self-discipline and norms to provide consumers with better services and shopping experience.
All in all, the Dongfang Selection live broadcast room incident is a warning to consumers and the live broadcast e-commerce industry. It is hoped that Dongfang Selection can take this as a warning, strengthen management, and provide consumers with a better shopping experience. At the same time, it is also hoped that the entire live broadcast e-commerce industry can develop healthily and bring more convenience and choices to consumers.
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Dongfang selected Sun Dongxu and was dismissed