Recently, Dongfang Selection announced that Yu Minhong will concurrently serve as CEO, and Sun Dongxu was removed from the position of CEO. In this regard, Pan Helin, co-director of the Digital Economy and Financial Innovation Research Center of Zhejiang University International Business School, expressed support for Yu Minhong's decision to keep Dong Yuhui and kick out the CEO.
Pan and Lin believe that Dong Yuhui's value should not be underestimated. He pointed out that Dong Yuhui has a unique content bonus, and his users are highly sticky, which is different from ordinary live broadcast Internet celebrities. Dong Yuhui's business territory can be very large, and he can even form an ecosystem like Luo Zhenyu, and provide support for other content anchors, and even achieve listing. Dong Yuhui's live broadcast is not only traffic, but also user stickiness, which makes his fan value different from other anchors.
Pan and Lin pointed out that this is also the reason why investors were optimistic about Dongfang Selection before, and the reason for the stock price after the outbreak of internal contradictions. Dong Yuhui's traffic aggregation effect is a double-edged sword, which may not be very friendly to others in Dongfang Selection, but many consumers equate Dongfang Selection with Dong Yuhui.
Pan and Lin concluded that at present, Dongfang Selection should be operated around Dong Yuhui, similar to Li Jiaqi's operation model, and support other IPs when there is spare time. He believes that Dong Yuhui is irreplaceable, and Yu Minhong himself tried to bring goods, but did not succeed, which shows that Dong Yuhui's success has both ability and luck factors, that is, consumer preferences. Leaders should seize the core competitive advantages of the business and continue to grow. Therefore, Pan and Lin believe that Yu Minhong is the right decision to keep Dong Yuhui and kick out the CEO.
This view has sparked a discussion about the selection decision of the East. Dong Yuhui, as the core IP of Dongfang Selection, has a strong fan base and stickiness, which is of great significance to the company's development. However, there are also those who disagree with this decision, arguing that over-reliance on Dong could pose risks to the company's long-term development.
In any case, under the leadership of the management, Oriental Selection needs to find a balance, develop multiple IPs, and continue to provide high-quality live streaming services to meet the needs of consumers.
At the same time, the industry also needs to strengthen the training and management of anchors to ensure that they have professional qualities and provide consumers with a good shopping experience. Only in this way can the live streaming e-commerce industry develop sustainably and healthily and win the trust and support of consumers.
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Dongfang selected Sun Dongxu and was dismissed